Lenny & Larry's launches their new Snickerdoodle complete cookie® with nation-wide activations and a viral #FeedTheModels video campaign.
Los Angeles, CA (April 21, 2015) - After years of research and thousands of taste-tests, Lenny & Larry's proudly introduces its Snickerdoodle Complete Cookie®. Made with ground cinnamon and sugar, plus a little twist, the Snickerdoodle may be one of the tastiest all-natural, high protein morsels to have come out of their kitchen. To introduce the Snickerdoodle into the Lenny & Larry's "fit family" a launch event will be held for all ages on Friday, April 24th at Muscle Beach on the Venice Beach Boardwalk (17th Ave & Ocean Front Walk) from 11:00am - 7:00pm.
The Venice, CA launch location pays homage to Lenny & Larry's muscle building roots and is set to feature the local favorite Sweet Beats truck playing live music while brand ambassadors hand out free Snickerdoodle complete cookies to the crowd. Like all of Lenny & Larry's Complete Cookies, Snickerdoodle is vegan and contains no GMOs, cholesterol, eggs, dairy or artificial ingredients. Each cookie delivers 16 grams of protein and 6 grams of fiber.
In addition to the live event, Lenny & Larry's will also be launching a wildly entertaining viral video #FeedTheModels becoming a part of their growing innovative marketing portfolio. The humorous video features "famous fashion photographer" Wesley Snaps shooting a "high profile" campaign with models who soon discover that eating a Lenny & Larry's Snickerdoodle complete cookie is the cure for kale.
Snickerdoodle joins the Lenny and Larry's family of Complete Cookies® which includes Chocolate Chip, Double Chocolate, White Chocolate Macadamia, Peanut Butter, Oatmeal Raisin, Lemon Poppy and Pumpkin Spice.