It's not just a "New York" thing but a global fashion festival conceived by American Vogue's Editor In Chief, Anna Wintour.
It is her duty to make fashion less elitist, more democratic, obviously to make it more commercial and accessible to the point the general public feel comfortable in purchasing high quality products. The underlying goal is to make average Jane and Joe feel included in the fashion world. Maybe, the next generation of Vogue readers will be generated on this night.
Ms. Wintour must had tore a page from "The King of Fashion-Meets-Entertainment," aka Christian Audigier's recipe book of cooking up fashion into a party bash.Each major department store, from Barney's to Bloomingdale's to Bergdorf Goodman to Saks Fifth Avenue, metamorphosize into carnivals. Their display windows turned into impromptu Las Vegas shows and stages that have the normally-assumed, jaded New Yorkers into jaw-dropping gawkers lining up for miles, snaking around the corners three-times over, just begging to get in and partying with their favorite celebrities of stage, film, and television.
Bergdorf Goodman had painters do performance art happenings. Broadway singers belting out disco tunes in the windows. Food carts feed the hungry crowd. Crowds so massive that the security guards formed a human link to keep the folks in control to not rush the windows and doors.
The trend of food trucks transforming into boutique trucks were out in force, feeding the fashion frenzy.
The Tous Truck parked right in front of CBS Networks, the Tiffany Network, in the middle of the Upper East and West Side.
Instead of pulling up a porch, they pulled up a lounge where revelers can sit back in the couches and walk inside the jewelry gallery-slash-truck.
A passerby quiped it's like New Year's Eve at the beginning of Autumn. If Fashion Week and a new wardrobe are the traditional starts to Fall then this is certainly the way to kick it off.
To add onto the old adage of "party like a rock star," Ms. Wintour's Fashion's Night Out was this one window in time where the everyday person can party like a fashion insider.
Big department stores and small boutiques alike, offered free drinks, free snacks, and free chocolates to go along with the free entertainment and games.
For the fashion professional who was invited to five to ten different parties in the span of four hours, the best way to manage is to treat each and every event as a stylish pub crawl. This being Manhattan, one never worries about a DUI.
Each and every floor had a happening. Games abound.
New York being New York, the fashionistas were the main attraction at Barney's.
Tavi, the adolescent fashion journalist/commentor/blogger, held court as adult fans paid homage while Ms. Anna Wintour, herself, graced the ground floor by breezing through with a camera crew as she moved onto Saks Fifth Avenue.
Among the throes of folks getting a peep at Tavi and Anna, was the actor and star of FX's "Sons of Anarchy," Ron Perlman. He, too, was in awe at the carnival atmosphere.
People played pictionary with Ed Westwick's "Gossip Girl"costar and girlfriend, Jessica Szohr aka "Vanessa Abhrams. Folks got in bed and had their photographs taken with the funny and quirky Viktor and Rolf.
Claire Danes hosted along side Donna Karan.
The molten core of this hot bed was the contemporary menswear floor where tweens, teens, and adult "Gossip Girl" fans mobbed Ed Westwick (Mr. Chuck Bass to you CW novices) playing darts with the lucky few. It got so close that security had to cut off additional visitors.
While Mr. Westwick nearly incite a riot of rabid fans, across country, the City of Angels try to out do the love by making the Beverly Center Mall as the West Coast's hub of fun, fashion, and frivolity, giving away free parking, free bus rides to and from, and free tee-shirts.