The city's fashion dignitaries: Marc Blaskovits, Randolph Duke, Vogue's West Coast Editor, Lisa Love, Kevan Hall, and Ron Robinson of Fred Segal's Apothia flank Mayor Villaraigosa.
It all started with a simple letter by Abbot Kinney Court, independent merchant, Garrett Light.
He simply asked the Mayor, why with all the abundance of fashion designers, talent, and merchants, why Los Angeles can't have a Fashion's Night Out like Manhattan where they are celebrated and acknowledged since the city's local fashion industry is a $5.7 Billion dollar economy.
His simple but straight-forward letter had the Mayor thinking which lead to a study explaining the economic impact of the local fashion industry has on the city and the potential in raising additional revenue in a tax-weary town.
This is when he decided that the city need to jump on board Fashion's Night Out.Randolph Duke, Lisa Love, and Kevan Hall.
The Chair of Neighborhood Commissioners was looking at the figures, then realized with the amount of world class fashion talent, brands, and designers being promoted and support out to the world and a populace of 4.4 million citizens, why get these millions of locals to locally shop and patronize their local fashion businesses to raise funds for longer library hours, more cops on the streets, and more recreations and parks?
Fashion's Night Out grew into a year-round initative, ShopLA.