By Laura Medina
The new Fred Segal on 8500 Sunset Blvd. on the Sunset Strip makes window shopping real, for real.
What happens when you're on a stroll, spot something you like...and you buy it. Thanks to touch screen, you can scroll, tap, and buy, anytime.
From April 11 – May 6, music fans will be treated to performances by legendary and breakthrough artists, fireside chats with iconic musicians, and the opportunity to purchase
limited edition merchandise. The store will feature some of the latest ways to shop—including shoppable windows —and will help kick-off festival season by paying homage to the Sunset Strip in Hollywood, LA’s most iconic music landmark.
Gene Simmons got a kick seeing vintage KISS merchandise and souvenir for sale and on display as rock history.
Jason Momoa went shopping.
Window shopping takes on a whole new meaning at the Sunset Strip-themed retail experience Mastercard is launching with Fred Segal® just in time for the start of music festival season. Digital window shopping will make its debut with the opening of a ‘Rock
‘n Roll Holy Land’ at the Fred Segal store on Sunset Boulevard on April 11. The totally immersive exhibit will portray an intimate and authentic glimpse into the history of Sunset Strip by offering stories, insights, and memories from the minds of some of
its most influential contenders.
MadeWorn, the LA-based creative brand specializing in handmade, American craftsmanship, is at the helm of conceiving the all-encompassing
experience around the event. It will feature exclusive merchandise from the brand and artists including Gene Simmons of KISS, Phil Collen of Def Leppard, along with special appearances by B-Real & Sen Dog of Cypress Hill throughout the month.
The interactive shopping environment is the first in a series of activations that Mastercard will collaborate on with Fred Segal,
with the digital display window technology embedded in the store environment. The partnership helps Mastercard and Fred Segal deliver what’s next in retail—an experiential environment where connected devices and digital technology bring a seamless, customizable
experience for consumers.
“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience. It makes them an
ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows,” said Sherri Haymond, executive vice president, Digital Partnerships, Mastercard. “Today, people want to step into a store and do more
than just shop; they want it to be a destination that seamlessly blends the digital technology that is a core part of their day to day life with their physical environment. That’s exactly what they’ll find now at Fred Segal.”
In the store, visitors will be able to shop a carefully curated selection of products, including a variety of eccentric relics, photographs, and other treasures ranging from a complete 50 foot
tour bus to historic neon signs. An extensive collection of over 300 vintage and custom garments provided by MadeWorn will also be available to help shoppers get music festival-ready.
For those who can’t stop by during store hours, the digital storefront windows make it shoppable day or night, extending the store’s
hours and reach. Through the window, shoppers can browse and interact with MadeWorn merchandise, place items in a cart, and make a purchase right from their own phone using a unique link that is pushed to them via text message. There are no bulky bags to carry,
as items are shipped to the address specified during checkout. Mastercard is also working with Snapchat to offer unique experiences for Mastercard cardholders by connecting Snapcodes directly to retail moments.
“For over 50 years Fred Segal has led the way in experiential retail and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, president,
Fred Segal. “Partnering with Mastercard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”
Located at 8500 Sunset Boulevard in West Hollywood, ‘Rock ‘n Roll Holy Land’ will be open April 11 through May 6 during Fred Segal’s
regular store hours: Monday through Saturday, 10 AM to 9 PM and on Sunday from 11 AM to 6 PM. Additional appearances, special events and Snapcode offers for Mastercard cardholders will be announced throughout the duration of the pop-up shop. Follow @Mastercard,
@FredSegal and the hashtag #RocknRollHolyLand for more details.
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