Tuesday, October 3, 2017

Revolution is Evolution, Levi's x Google Jacquard Denim Trucker Jacket is Tactical Interactive-Be Present Now. So Meta.

By Laura Medina

You think you're hip because you're stuck staring, tapping, and swiping on your smartphone while the world passes you by.

But, you make sure to capture it; or you're busy being the boss because you have the ability to stay on top; or you're busy enough to be "boss" to pay for your not-so-busy friends' cocktails.

Be here now and be really sharp!

Levi's with Google, just debut their Levi's x Google Jacquard Commuter Jacket for the Silicon Valley/Beach/Bay types who are ecological as they are cheap and green on the environment, because it was first made for cyclists and biker in mind.  But, anyone in a car or a pedestrian can wear it.

Instead of getting into a car wreck because you're always checking out your phone, with a brush or a swipe or a tap on your left cuff, your Levi's x Google Jacquard Commuter Jacket can:

Know when you’re getting a text or call, have messages read to you, and send calls to voicemail – all while staying focused on your ride.

Music should keep you moving, not make you look at your phone. Play, pause, and skip your way through your favorite songs. Like what you’re hearing but not sure what it is? Have the track and artist name read to you, and saved so you can check it later.

Even regular riders may want a little help getting where they’re going. Hear your next direction or updated ETA with a touch of your sleeve.

This snap on, insert able, moldable tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device.1 The snap tag lets you know about incoming information, like a phone call2, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it’s a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges.3

This snap tag is on your left sleeve cuff.

Sewn inside the cuff are conductive copper threads, too fine to be wires, that conduct and compute information and commands, synching with your phone app.

Using the textile terminology, "Jacquard" pays homage to the history of how the roots of computing goes back to textile weaving.

The first programmable computer code were punch cards first used in textile weaving to determine textile designs.

Now, two-hundred and thirteen years later, it's now a round-about-way, Levi's X Google Commuter Jacket took the simple punch card then spin it on its head becoming interactive copper conductive threads that take commands and rely messages and directions while playing music...all in one jacket.

Most importantly, how does it look, how does it feel, and what's the tailoring construction?

Google knows that if it doesn't look good, either nobody is gonna buy it or they're wasting money because it's too ugly to wear.

This is where good design meets good technology, isn't that the point of jacquard loom punch cards? So meta.

Innocuously, it appears to be a classic Levi's Trucker Denim Jacket that has been around for a good fifty years, looked good on James Dean and makes cowboys sharp.  Doesn't look weird.

But, we all know that's sharp on the outside, as it is in the inside.

Specifically tailored with the urban cyclist in mind, the Levi’s Commuter Trucker Jacket was designed for getting around the city. The jacket features articulated shoulders to provide extra room to maneuver, reflectors, and a dropped hem to keep you covered as you ride. You can easily access your digital world because Jacquard technology is woven right into the sleeve.

Levi's designers and Google testers put this jacket through its paces.

Made to move...

Levi's x Google Jacquard Commuter Jacket proves that you don't have to be outlandish or even super-trendy to be fashion-forward.

Remember, just like the knits in athleisure, it is the inside that counts that pushes society forward.

Now, that's a trend-setter.

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