By Laura Medina
From an underground thermal spring, rich in biodiversity of good microbes and Selenium, to building a therapeutic hospital on to of those thermal waters, to reaching the globe with skincare mixed in with those thermal waters, La Roche-Posay has expanded it's offering to UV patches monitoring your Melanoma to finally, stuff real people use daily-cosmetics.
For skin-sufferers, going on a "medical vacation" is ostensibly costly. But for the La Roche-Posay Thermal Spring Hospital, keeping those precious microbes alive in shipment is extremely expensive. So, they figure it's much easier to manufacture skincare made with this thermal water then bring it to the masses.
For decades the focus in skin research has been on the physical barrier. New research now unveils a diverse community of micro-organisms that live on the skin barrier – the MICROBIOME. After 5 years of research and 13 clinical studies by La Roche-Posay, new research has demonstrated that for healthy skin, it is not enough to maintain the moisture barrier alone. In fact, a healthy microbiome is critical for optimal skin health. Bringing their expertise in groundbreaking innovations to a new level, the brand launches the first-to-market prebiotic skincare collection that acts on both the moisture barrier and the microbiome for double repair.
Prebiotics can feed and promote a healthy microbiome. Thanks to its unique mineral and microbial diversity, the La Roche-Posay Thermal Spring Water has a prebiotic action on the microbiome that is scientifically proven to help repair even the most sensitive and atopic skin!
Formulated with the highest concentration of Prebiotic Thermal Spring Water, Ceramide-3, an essential ceramide naturally found in skin, Niacinamide, a form of vitamin B3 with soothing properties and Glycerin, a moisturizing agent that naturally attracts water to skin. The Toleriane collection is complete with four new products that repair skin’s two barriers, resulting in healthier, more radiant looking skin.
· La Roche-Posay Toleriane Purifying Foaming Cleanser ($14.99, 400ml - 13.5 fl.oz): For normal to oily skin. Effectively cleanses and removes excess oil.
· La Roche-Posay Toleriane Hydrating Gentle Cleanser ($14.99, 400ml – 13.5 fl.oz): For normal to dry skin.Gently cleanses while retaining essential moisture.
· La Roche-Posay Toleriane Double Repair Moisturizer ($19.99, 75ml – 2.5 fl.oz): Provides up to 48hr hydration.
· La Roche-Posay Toleriane Double Repair Moisturizer UV – Broad Spectrum SPF30 ($19.99, 75ml – 2.5 fl.oz): Helps protect and provides all day
LA ROCHE-POSAY EFFACLAR MICELLAR WATER ULTRA FOR OILY SKIN ($19.99, laroche-posay.us): Cleanser and make-up remover for oily skin that respects its physiological balance. A gentle cleanser formulated with Zinc and Glycerin to purify and hydrate the skin.
LA ROCHE-POSAY MICELLAR WATER ULTRA ($19.99, laroche-posay.us): Removes dirt, oil, makeup and even pollution particles from face, lips, and even eyes. Respects the skin’s physiological balance. Cleanses and soothes sensitive skin.
During last week's "beauty brunch," La Roche-Posay debut their first foray into cosmetics...
La Roche-Posay Toleriane Teint Mousse ($30): Mattifying foundation for sensitive skin that minimizes the appearance of pores and covers blemishes. Helps control shine for long-lasting, matte skin. Available in 5 different shades.
La Roche-Posay Toleriane Teint Correcting Pen ($25): Corrects pigment imperfections for all skin types. Available in three tones:
· Yellow concealer: helps to highlight and brighten to visibly cover bluish imperfections, such as dark under eye circles, to help skin look more even.
· Dark beige concealer: helps visibly cover mild to moderate skin imperfections on darker skin, such as blemishes, visible redness or visible dark spots for a more even skin tone.
· Light beige concealer: helps visibly cover skin imperfections on fair skin such as blemishes, visible redness or visible dark spots for a more even skin tone.
La Roche-Posay is more focused on skincare, that they're advancing sun protection technology.
Taking inspiration from the smoker's patch...
LA ROCHE-POSAY MY UV PATCH: Water and sweat-resistant transparent adhesive can be used up to three days during all outdoor activities. Designed with photosensitive dyes that factor in the user’s unique skin tone. Once exposed to UV rays, the patch will begin to change colors, indicating the various levels of sun exposure. The La Roche-Posay My UV Patch mobile app (available on iOS and Android) tracks results and provides a personalized report on the UV exposure received once the image of the patch is uploaded. It analyzes the varying shades of the photosensitive dye and determines the amount of exposure the individual has received since the moment it was put on. This analysis takes into consideration not only the information registered by the patch, but also skin type, if sunscreen was applied or not, and the UV index in the user’s location.
La Roche-Posay Anthelios 60 Dermo-Kids ($19.99, Drugstores nationwide): Did you know that just 5 sunburns before the age of 20 can increase the risk of melanoma by a startling +80%? These sunburns may cause irreversible sun damage that could make the skin more fragile over the long-term, which in turn leads to accelerated skin aging and increased risk of skin cancer. It’s time to protect our kids from the dangers of the sun. Introducing the first kid’s sunscreen in the US from La Roche-Posay! A safe and gentle (dermatologist, pediatrician, and allergy tested) broad spectrum sunscreen that is lightweight, with a comforting texture, free of fragrance, parabens, oxybenzone and Retinyl Palmitate. Non comedogenic.
See, La Roche-Posay is trying to sneak some of their healthy miracle water in each and every one of their products, so you don't have to think twice about maintaining skincare.