Wilmington, North Carolina-born and a modern Southern belle, a Gen-Xer who used to design bras and lingerie for Maidenform, Rachel McCrary seeks to to design hip, cool, comfortable lingerie with better structure with that extra dose of flair, enough attitude to make "shapewear as outerwear, shapewear as atheleisure," taking "innerwear as outerwear" to the next level for today's Gen-Xers and Gen-Yers who want to the most use out of their lingerie. After twenty, break-necking years consulting and designing for numerous brands and companies, Rachael founded "Jewel Toned" to fit a niche market, fun, sexy, but comfortable shapewear and underwear for those out-growing American Apparel.
Designing for young ladies and dynamic women who are just like her, Rachael designed key pieces that do double-duty as shapewear-as-outerwear, simple but great pieces that are stylish enough to wear as dresses, skirts, and tops. It's a "meant to be seen shaping slip"; on it's own, layered as part of an outfit, or instead of traditional shapewear.
With her "The Major Mini Dress" in Black, this is Rachael's take on the classic "LBD," a well-constructed but comfortable slip dress that you can instantly dress up in jewelry and heels; and nobody notices that you're wearing shapewear.
The Major Mini Dress is designed to be comfy and supportive, smoothing your silhouette without compressing you down too much– it's the first body positive shapewear minidress. It comes with: removable, adjustable straps; removable foam cups; and a built-in bra. Not bad for $44.
With the ease of the Nineties' slip dress and the comfort of a tank dress but with way better structure and shaping...and none of grandma's corset choking...Jewel Toned's Contour Hourglass Dress is Rachael's answer to the fabulously shaping but constricting body con dresses.
This body-con shaper comfortably creates an hourglass shape. Flattering and versatile, it can be worn as a layering piece or instead of traditional shapewear. This minidress is designed to smooth your silhouette without compressing you down to a smaller size. A little shorter than the Major Mini Shaper, so this product is great for petites.
Taking note today's woman is fueling the atheleisure market where streetwear becomes sportswear and sportswear is actually becoming sportswear, Jewel Toned designed these hip mesh bike shorts for "from the gym to the street."
Let's face it, it's New Year's Eve, post-Christmas/Thanksgiving gorging. Now, that everybody is ready to rock-post holiday gorging-we could all use some hip but comfortable shapewear. Not only does Jewel Toned Rockin Bodysuit comes in handy for New Year's Eve but it doubles as a quick Playboy Bunny Suit for Halloween, like this scribe did.
Notice that Rockin Bodysuit is the most expensive at $59 and the slip dresses are in the reasonably middle-range of $44 to $45.
Jewel Toned does have bralettes for real women with real bodies at $24 and their panties, whether they be thongs, bikini, or hipsters, are a solid $12.
Jewel Toned is for today's dynamic, young women who want structure without the constrictions.