By Laura Medina
Spotted at Michelle Phan's/F.A.W.N.'s "Gen Beauty" techno-beauty expo...Pacifica's brand new makeup and skincare line.
Yes, yes...there other makeup lines debuting their newest and latest cutting-edge makeup, skincare, and haircare but Pacifica is branching into new territories.
This all-natural perfume line is growing onto accompanying and equally all-natural cosmetics and skincare for their all-natural fan base.
What's even better, Pacifica is starting to be sold at Target at reasonable price points, making the whole all-natural brand available within reach for the all-natural, girl-next-door.
Brook Harvey-Taylor for the longest time hold out from being retailed at Target until she realizes that her all-natural fan base live away from the big cities and need Target's quality and reasonable-priced selections to meet their consciousness needs.
Ever since she made that move, she was glad she did. Pacifica is Target's exclusively all-natural line that's being exposed to a wider range of shoppers.
The new cosmetic and skincare collections are coconut water-based.
Irritated that the run-of-the mill handiwipes smell "medicinal," Pacifica's new Coconut Water Cleansing Wipes smell just like their yummy perfumes. This is especially convenient after chowing down on spicy, soupy crawdads at a food truck festival. At $6 a pack, you can easily stash one in the car, the purse, the gym bag, the carry-on, and so on.
At the "Gen Beauty" expo, the lucky attendees got the chance to try out Pacifica's new Dreamy Youth Day & Night Face Cream.
Sure the technology may be high-tech but it's needed to pack in the all-natural ingredients of peptides, high potency antioxidants, floral stem cells and advanced natural extracts come together in our exclusive superpower Fleuracell Complex®
Brook Harvey-Taylor, "This is my favorite cream. I have been working on this combination of ingredients for years and as a perfumer, I love that flowers have benefits far beyond smelling good, they actually can change and improve your skin."
This anti-aging, everyday natural moisturizer help supports collagen, promotes a lifting effect, minimize the look of fine lines and wrinkles, and deeply moisturize and protect...making this a great day and night face cream for surfers. The fact that surfers can drop into Target and pick up a pump at $20 to slather on whenever and wherever is a good idea.
What's really cool, not only are the new cosmetic line is infused with coconut water, her new Radiant Shimmer Coconut Multiples, a palette of 3 pearly shades of Bronzed, a perfectly glowing sun-kissed color with golden shimmer shadow; Island Rose, a shimmering, radiant dewy pink shadow; and Moonlit, an iridescent pale shades of moon-kissed shimmer can be used as lip color, blush, and eye shadow. You'll get your money's worth out of this $14 palette.
You can use Bronzed in the creases of your eyelids for depth and obviously as a bronzer to sculpture your face. Island Rose is great for the eyelids and as a blush and lipcolor. Moonlit is a highlighter for the brow bone and the cheekbones and center of the lips.
Brook, "I love using the Moonlit as liner under my eyes as well as a highlighter on my cheeks. It gives my face a natural radiance in an instant."
Pacifica's Radiant Shimmer Coconut Multiples (Radiant Shimmer), Wanderlust Mineral Color, and Great Face Value Collection (Dreamy Youth Day & Night Face Wash)
are "Boho Chic" for the roving "Gypset," jet-setting gypsies who need a complete makeup and wash set that can neatly be stashed into a ruck sack and can be easily bought when they can drop by at any Target without dropping a lot of cash.
Pacifica's new line will drop in two to three weeks at Target.