By Laura Medina
There is a soft-spoken but steadfast Olympic tradition...activewear companies designing sports uniform for the Olympians.
There has been much ballyhoo about high-fashion or fast-fashion jumping into the games, designing the more formal opening ceremony dress attire. The blazers, the button-down shirts, and scarves will skip subtly into the office.
The most obvious leap is the track jackets and sneakers leaping onto the streets. Something that fashion-forward activewear, PUMA, does so well.
Bob Marley's eldest daughter, Cedella Marley, designed the ceremony and field uniforms for the Jamaican team, incorporating the colors of the Jamaican flag, vegetation prints from Africa and the Caribbean with bolts for Usain Bolt, of course.
“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. “It’s not even a dream come true because it’s something I never dreamed would be possible. I ran track in high school in Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”
Thanks to PUMA, you don't to have train like an Olympian to carry the Olympic spirit.
With their emphasis on superior fabric, comfort, and construction, you can be as cool as Usain, well long and after the Olympics.