By Laura Medina
"Keeping Up with the Kardashians" star & FNO LA's campaign model, Kendall Jenner.
Come September 6th, make like a chic fashionista and use the glamorous Los Angeles' Fashion Night Out to party, shop, and hang-out like your favorite movie/television celebrity or escape to Manhattan then swan around like your fanasty Park Avenue socialite or be a Holly Golightly on New York's Fashion Night Out.
Mind you, both Los Angeles and Manhattan are both international fashion hubs.
Anna Wintour may dictate the date and time from Manhattan's fashion machine's media and commerce steering wheel; but Los Angeles is the engine that drives the manufacturing and the desire for American culture of denim and trends.
E!'s "Fashion Police," Joan Rivers, Kelly Osbourne, Giuliana Rancic, and George Kotsiopoulos come out in full force with Los Angele's pro-civic (and the City of Angels' unofficial cheerleader) Mayor Antonio Villaraigosa; Vogue's West Coast Editor, Lisa Love; "Pretty Little Liars" Lucy Hale; and Fashion Night's Out Los Angeles' campaign model and "Keeping Up with the Kardashians" star, Kendall Jenner.
In the behind-the-scenes video of this year's FNO LA billboard campaign, they had to specially construct a life-sized shoe box with life-sized tissue so Kendall can be a life-sized doll popping out of the human-sized gift box, Los Angeles' hottest starlet as a present to Fashion's Night Out.
In Fashion's Night Out Los Angeles public service announcement 2012, http://www.youtube.com/watch?v=nHHJcgPFGJA&feature=youtu.be,
it is not just celebrities who came out in full force but Los Angeles' top fashion designers came out.
Los Angeles' influential designers; the hot pink and trendy Tarina Tarantino, the Sixties's Palm Springs Prep, Trina Turk; and Brochu Walker's Lauren Walker & Lisa Brochu, step out front and put a face to Los Angeles' $5.7 Billion dollar garment manufacturing, denim, and contemporary fashion industry.
They showed that there is more to California fashion than celebrity brands. These women proved they're commercially successful to have style influential on the country and the world.
If you want to party and shop with E!'s "Fashion Police," "Pretty Little Liars" Lucy Hale, and Kendall and Kylie Jenner, "Kendra On Top" Kendra Wilkinson, and Tarina Tarantino, get thee to the Beverly Center at 8500 Beverly Boulevard at 5:00 pm.
Unlike NYFW, there is FREE PARKING aplenty at the Beverly Center from 3:00 pm until 11:00 pm.
Los Angeles got NY beat when it comes to entertainment galore, so expect a lot of dancing and singing along with your tapas and cocktails with your shopping.
Lucy Hale will host a fashion show at 7:00 pm, the lineup is: Macy's, True Religion Jeans, Traffic, Diesel, Max&Co,. J. Lindeberg, and Lacoste.
At 9:00 pm, the fast-fashion retailer taking the country by storm, XXI Forever will throw its own runway show.
The Opening Ceremony and the fashion shows will at Beverly Center's Center Court on Level Six, starting 5:00 pm until 11:00 pm.
The big official Opening Ceremony for FNO LA may be the third year running at the Beverly Center but the long-standing trend-setter, Fred Segal on Melrose/Ron Robinson has been rocking FNO LA since the beginning. Four years running where fashion fanatics can get really up and personal with their favorite designers and get first-hand makeover from the freshest cosmetic brands. Fred Segal's loyal customers of legendary musicians will return the love by performing there, again, on September 6th.
If the Beverly Center is big and mainstream then Fred Segal is personal with more impact. Fred Segal was the FNO LA root that flowered into FNO LA at the Beverly Center.
If your Fashion's Night Out fanasty is more Truman Capote's "Social Swans" or "Holly Golightly," then take the easy jet on the East Coast, up to Manhattan, where's an equal amount of Gossip Girls rocking it out on the Big Apple.
BlackBook & Oxygen are going to rock it out in New York on FNO at Bagatelle, fueled by Grey Goose Vodka.
In celebration of Fashion's Night Out, Tracy Reese will host her 3rd annual FNO dance-a-thon for a night of music, dancing, and shopping from 6 – 10 p.m.at her flagship boutique in New York's Meatpacking District (640 Hudson Street).
Tracy invites guests to show-off their dance moves, in the boutique and even in the store’s windows, with DJ Brooklyn Dawn keeping the music going all night. Tracy Reese and DJ Brooklyn Dawn will judge the dance-a-thon and prizes will be awarded every hour to the evening’s best dancers. Those not up for dancing can enjoy the music and wine from Clos du Bois while shopping the night away. Guests who spend more than $400 will automatically be entered in a raffle to win a piece of their choice from the new Tracy Reese fall 2012 collection.
In celebration of Fashion's Night Out, Michelle Smith of Milly will celebrate her fall 2012 collection at the Milly Madison Boutique located at 900 Madison Avenue from 6 – 11 p.m. Guests can meet the Milly designer while taking fun photos in the Milly photobooth and enjoy champagne provided by VOGA. Milly will be donating a portion of proceeds from FNO merchandise sold to the New York Aids Fund.
Leading up to FNO, Michelle Smith will hold a contest from Aug. 23 – Sept. 6 where Milly Twitter followers have the opportunity to tweet their “Future Perfect” Pinterest board along with the hashtag #MillyNYFashionWeek to @MillybyMichelle. The winner will be announced via Twitter, Facebook and at the FNO event at the Milly Madison Boutique on Sept. 6 at 9 p.m. The winner will be awarded a 2-night stay at the White Barn Inn, 2 tickets to the Milly by Michelle Smith Spring 2013 fashion show, $500 credit at Millyny.com or at the Milly boutique and the opportunity to have their board posted to the Milly Pinterest page from Sept. 7 – 30.
To celebrate the launch of the fall installment of The Shops at Target, Target will host a pop-up store for one night only from 5 – 10 p.m. at Highline Stages located at 441 West 14th Street. The pop-up store will offer guests the first chance to shop the four limited-edition collections, which includes apparel and accessories for women and men and home goods, before they launch nationwide on Sept. 9 at all Target stores and Target.com. The four shops include local boutiques’ Kirna Zabête and Odin, as well as The Curiosity Shoppe and Patch NYC, with merchandise ranging in price from $3 to $199.99. Quantities limited per guest.
Guests will have the opportunity to shop the four collections before they hit stores nationwide on Sept. 9, as well as enjoy drinks and snacks and even an ice cream truck where they can “tweet for a treat.” Special line host, Ross Mathews (known as Ross the Intern on The Tonight Show with Jay Leno) will be choosing four lucky guests for a chance to win a $250 gift card and enter the pop-up store first and shop alongside the four shop owners
Guests are encouraged to put their best fashion foot forward for a chance to win a $250 Target gift card. Special line hosts will select lucky guests to enter the pop-up store first and shop alongside the four shop owners participating in the fall installment of The Shops at Target.
Regardless, on Fashion's Night Out, no invitations or rsvps required. Just take your pick and you can rock it out like a rock star.
If the Beverly Center in Beverly Hills, is the hub of Fashion Night Out's Los Angeles ;and Fred Segal on Melrose is the root, then Lincoln Center is the epicenter of New York Fashion Week and the Empire Hotel is the unofficial social hub.
Go to the Empire Hotel's roof top on Friday, September 7th at 2:00 pm for Nautica Men's Spring Fashion Presentation, expect a lot of meat candy.
The Custo Barcelona Spring 2013 Runway Show on September 9th at 3:00 pm, is more bright, sunny, and wacky LA than serious and somber NY, but it's a major fashion player.
A fave among the "Real Housewives of New York," society fashion designer, Zang Toi is doing his runway show later at 7:00 pm on Sunday, September 9th.
A Los Angeles fashion house done good is Bebe. Believe it or not, the average New Yorker is more hot for this super sexy, trendy brand than under the tents at Lincoln Center.
Carlos Miele, the NYFW standby, shows the next day, on Monday September 10th at 11:00 am.
Satellites of beauty pop-up lounges are there to recharge and repouf the fashion-weary fashionistas.
Frederick Fekkai offers blow-outs on Fashion's Night Out...
as well as The Royal Treatments at the Empire Hotel rooftop.
Once they clear away FNO NY, the charity Love Makes the World Go Round, will pamper exhausted stylish souls with Uma Thurman's brother offering yoga training. Staff will see how stress and toxic you are through holistic tests then rub those away through messages and facials for two days, Friday, September the 7th to Saturday, September the 8th.
Fashion does make the world go round.
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