Monday, July 30, 2012

What Stella McCartney, Hermes, Emporio Armani, & The Moods of Norways are doing for London Olympics 2012

By Laura Medina

"GB" Pride on the world stage for the next two weeks.

For a true fashionista, who practices yogilates to keep her physique lean and svelte, it shouldn't as a surprise that Stella McCartney and Adidas has designed the entire British Olympic Team's uniform for every sport it is competing in, from track & field, tennis, basketball, gymnastics, fencing, biking, swimming to beach volleyball.

To tell you the truth, Stella McCartney has always designed activewear for Adidas for a good eight years.  Right before the London Olympics, she just opened her own Stella McCartney for Adidas Activewear shop in May.

Environmental as fitness-minded, she is proud to say she used recycled plastic bottles into sweat-wick fabric for the British Olympic uniforms.

Heavy wool jersey knits from "Chariots of Fire," this is not.  This new and real Brit for the 21st Century.
Emporio Armani for the Italian Olympic Team.

Other countries are showing their national pride beyond flag-waving and traditional costume grab.

Nope, these are jackets, blazers, and cardigans that these Olympians will want to wear in real life.

Blazers are replacing flag-waving as national pride.

Emporio Armani's Italian uniforms appear to be traditional navy blue blazers, Italian Olympic Committee logo in silver on the breast, teamed with classic trousers, and a light blue cotton shirt for both women and men.  However, appearance is deceiving.  The fabric is the much more difficult to cut and sew cotton jersey, easier for movement and comfort, perfect for the sporty Olympians...and perfect for the sporty girl and guy about town.

Both the women and men may share the same navy blazer in jersey and a crisp light blue button-down shirt but the men accessorize their outfit with a tie while women dapper it up with a scarf.  Plus, the women's blazer has two buttons.

The men get lace-up suede wingtips in blues.

Emporio Armani also tossed in packable single-breasted blue nylon rain jacket, and a light blue pique polo shirt that is also embellished with the embroidered Italian Olympic Commitee logo.

The navy blazer is the standard stand-by.

Hermes used it as the uniform for the French Olympic Equestrian Team.
The usually, fun-loving Moods of Norway got dignified for the Norwegian Olympic Team by providing them with a serious but reliable navy blue blazer with satin lapel and witty patterned trims and "go-to-gold" lining in Olympic colors.  These color-happy or color-mad Norwegians punch it up with red trousers that go well with the more casual but no less dress gray and white striped cardigan.

Yes, yes...this scribe has heard about the Ralph Lauren snafu but wants folks out that there are other brands showing their national pride and some of them you can wear yourself straight into Fall and Winter without looking you just came off the track.

As this scribe has mentioned before...if it is good enough for an Olympian, is it good enough for us mere mortals.

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