By Laura Medina
The Saturday before Rihanna's Puma runway show with daring dirt bikers, Sephora already stock her new universal makeup collection, Fenty Beauty, https://www.sephora.com/fenty-beauty-rihanna
Just in time for her Sunday runway show with Puma. She's taking athleisure to the next level, a lifestyle brand for Millennials or healthy, trendy Gen-Xers, beyond spandex and lycra leggings and boob tube sport bras.
Clothing companies and brands are smart hooking with bonafide celebrities, as authentic influencers, feeding into their Millennial, Gen-Zers, and even much more loyal Gen-X customers.
If Snoop Dog's and Wiz Khalifa's runway shows for Joyrich and FourTwoFour, benefitted from their hip hop concerts, modeling the clothes, as art performances targeting their audience as customers, http://luxurist.blogspot.com/2017/06/made-la-snoop-dogg-emceed-his-sons.html then Riri x Puma's runway just built upon that concept then amped it up a notch.
Opening with stunt dirt bikers doing flips mid-air, leaving conventional fashion designers and runway shows in the dust, making the jaded fashionistas snoozing while those same fashionistas' jaws dropped with the first flying biker.
Proving that athleisure is a practical, realistic lifestyle, through design, Fenty x Puma proves there is more to athleisure than just a bunch of self-indulgent housewives and house husbands, Fenty x Puma used traditional weather-durable fabrics and tailoring to the bourgeoning Millennials who want to explore and ride beyond their skateboards and bikes and see the world on motorcycles or appreciate the more weather-ready but stylish moto-fashion. Even scuba and wet suit material and tailoring made appearance in a revamped version of Bodysuit's Scuba Dress.
Rihanna is a trend because she repeat herself with debuting her new universal, peachy-nude makeup line, Fenty Beauty at Sephora.
Great she's thought of all her fans' wide-ranging skin tones. But, what really is the kicker are the portable, sculptured contour brushes that can twist up and down then toss in a clutch.
She out-beat the guys in the fashion trend department. We're happy to live in her world.