Monday, June 19, 2017

The New Trends: Shay Mitchell & Lacey Stone at SHAPE Magazine's Body Shop, Get Moving for the Movement Foundation.

By Laura Medina

This scribe's trend and market-research instructor in fashion design school, said a trend is born when you spot it three times.

During last Saturday's all-day SHAPE Magazine's Body Shop, all-day fitness lifestyle expo with very cheap fitness classes taught by celebrity fitness trainers, such as Lacey Stone.  This scribe has profiled her thrice already and also took two of her classes in the past year.  She's a trend to watch out for.

The second trend is Shay Mitchell.  She opened the one-month only, limited edition "Pretty Little Liars" Warner Brothers' studio tour museum exhibit this past Wednesday.  Then two days later, she was SHAPE Magazine's celebrity du jour at their fund-raising all-day Body Shop fitness expo.  

She came in thrice, three-times when she became Smashbox's Cover Shot Eye Palette spokesperson this past Fall...

That qualifies her as a trend.

SHAPE Magazine and the foundation they support, Movement Foundation are trends that will continue in the long haul.

Don't dismiss SHAPE Magazine, they morphed and expanded into new horizons to change with the times.  Isn't this the point of trendiness?

At their Body Shop expo, SHAPE Magazine proved that they're now a fitness lifestyle brand, not a mere magazine publication.

Don't you know that SHAPE Magazine sells its own brand of activeware, selling 40% cheaper at their Body Shop expo than full-price online retail price?  Plying directly to their readers' needs.

Being Los Angeles, actually a spacious Downtown Los Angeles loft, it ain't an event, unless there are glam services to make you feel good and become a loyal brand fan.

Remember, healthiness comes in all different and various forms and types.

One of the sponsors, Olly, debut their new Vibrant Skin and Goodbye Stress chewy, vitamin gummies to clear the complexion when toning down the stress, that causes break-outs in the first place.

Since this is an event where everybody is expected to break out a sweat and burn some serious calories, the sponsors are considerate enough to supply the new Burt's Bees Gentle Foam Cleanser and Secret Fresh Clear Gel's new Luxe Lavender scent  All for the taking by the grateful sweaty femme fitness fans.

The thankful fitness femmes were so relieved that there are haircare and styling services to get their fitness braids and updos then refreshing blow-outs by Maui Haircare and Dyson's ground-breaking blow-dryers.

There's a snack bar, stocked on the minute-by-the minute, with Sparkling Ice Juices, Blue Diamonds and Lune Protein Bars, ready to grab in-between classes.

Speaking of classes and refueling and refreshing, Shay Mitchell gave some of her healthy hints.

Shay's favorite healthy snack, Vegetable platter and pita chips with hummus dip.  Her favorite healthy drink to chug, water with lemon wedges frozen in ice cubes.

Shay always washes her face clean, after working out.

After the quick interview, Shay joined in Jenny Gaither's hip-hop dance class for lunch.  Jenny is the founder of the foundation that SHAPE Magazine Body Shop is raising funds for, Movemeant Foundation, empowering young women to feel confident about their bodies by using fitness and physical movement as a platform for building self-worth and positive body image.  Through donations and with the work of Ambassadors, the foundation helps enable teenagers to form positive, healthy habits that will further their physical and emotional well-being.  Jenny got her groove on, training with world-renowned choreographers including Emmy-award nominated Sonya Tayeh from So You Think You Can Dance.

But, don't forget about Lacey Stone, creator of The Stone Method and star of Revenge Body with Khloe Kardashian.  She's a rising star on her right.

SHAPE Magazine's Body Shop was a fertile ground for rising stars and brands' new items; and even SHAPE Magazine itself is a rising lifestyle brand, outgrowing and progressing beyond the publication cubby hole.

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