Monday, March 27, 2017

The World's Most Expensive Lip Art, $26K, Celebrates Smashbox's Launch of Their Be Legendary Liquid Metal & Liquid Pigment Glosses.

By Laura Medina

There hasn't been a Sephora x Smashbox party in two years, since graphic designer Donald Robertson designed a red lipstick and the tube for them, two years.

So, having Sephora and Smashbox throw a party, together, is always a big deal.

This time, they celebrate the launch of their new Be Legendary Liquid Lip Metal, in metallic automobile blue (Iced Out) and grey, and Be Legendary Liquid Pigment Lip Glosses by having their lip editor-in-chief, "lip artist"/makeup-artist, Vlada Haggarty, paint and glue $26,ooo worth of gold leaf, diamond studs, and bits of gold and diamond chain jewelry onto a model's lips.

With Max Factor heir, Smashbox co-founder, and professional commercial photographer, Davis Factor, Davis Factor "acting" as a fashion photographer and Vlada "acting" as a makeup-artist, this is a very convenient "performance art."

The display case with gold leaf, the diamond studs, and bits and pieces of real gold and diamond jewelry and chains.

There were other attractions, too.

Painting the Be Legendary Liquid Pigment Gloss, then gluing the gold leaf, then painstakingly, minute by minute, studs of diamonds, take long for the party guests.

When guests play darts with a multi-colored balloons, they won a tube of Be Legendary Gloss, matching the balloon they popped.  This scribe won a tube of grey liquid lip gloss...

while munching on a fresh cloud of just-spun organic cotton candy....

During the launch party, it's dessert first, then dinner later...

Thanks to Slammin' II Sliders Truck, guests and the makeup artists dined on cute beef sliders nestled in fluffy Hawaiian burger buns and fries equally nestled in plastic cups of ketchup, paired with rose champagne and an open bar.

Of course, there's a DJ...

The lip model wasn't the only one getting the Be Legendary Liquid Lip treatment.

The guests were the first people to physically try the new Be Legendary Liquid Metal and Liquid Pigment Lip Glosses.

The finishing treatments were cheaper and more accessible. The staff makeup artists tapped layers of glitter and sequin over the liquid lip glosses for a holographic effect, popularized by Vlad Haggarty.

Here's the step-by-step instructional Instagram video in prepping my face, using Smashbox's products.

The Sephora x Smashbox's debut party for Smashbox's Be Legendary Liquid Metal Lip and Pigment Lip Gloss proved that lip art is the new "tattoo."  It's painless, easier, more accessible and switchable, and just as "simply bold" with a swipe or a tap. 

Lip coloring is the new crafting art, using the Be Legendary Liquid Lips as a sticky base to stick plastic baubles and glitter for a 3-D holographic effect.  FX for lips.

Which this much 3-D holographic effects on the lips, everywhere else on the face is bare and natural, as in seen in this Instagram video.  Face as a blank but well-prepped canvas.

Lip art is for everyone.

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