Friday, January 13, 2017

YSL Beauty Pop-Up Shop, Showing Los Angeles Another Year of Love.

By Laura Medina

This scribe was unfortunately too busy to hit YSL's Bar Marmont (at the Chateau Marmont Hotel) because she was too busy enjoying herself at another YSL/L'Oréal event, the Vanity Fair Social Club, during Oscar Week.

Have no fear, this scribe didn't miss a beat.

At the tail end of Golden Globe Week, YSL Beauty decided what's currently hot in Los Angeles.  They selected Downtown Los Angeles' the Ace Hotel DTLA as the hottest stop in the City of Angels.
Won't blame them, there has been so much mixed retail/bistro/apartment/condo developments, that the long-time down-&-outs can't recognize their own neighborhood.  It's a Brooklynite's/Manhattanite's urban dream...with space and a cheaper price.

Even the Ace Hotel has its own cultural cachet.  The Sundance Channel's "Portlandia" did an Ace Hotel episode, called the "Douche Hotel" where guests sign in, using a typewriter.  Thank god, the real hotel employees take the spoofing rib in stride with pride.

Since the good-natured Ace Hotel is the central location for Downtown Los Angeles, YSL Beauty took over the hotel's box ticket office as its beauty pop-up shop.

Of course, the lipstick bar, featuring their Crème Lip Stains and Rouge Volupté Shine and Rouge Pur Couture Lipsticks were such constant, reliable hits, that despite endless restocking, the plummy shades run out due to Los Angeles' abundance of olive-toned complexions that coordinates so well with plum shade-anything of any finish and texture... 

The lipstick bar was the most accessible compared to the $100 bottles of perfume and the concealers run a close second.

Each and every item can be personally engraved in all capital cursive, reinforcing Olde Hollywood Regency Glamour, that had people-in-the know lining up like crazy.

The engraved cap can and should be saved as a souvenir keepsake and heirloom while the bottom tube can be replaced with a fresh bullet of lipstick...of your choice.

Being YSL Beauty, they set up two makeup vanity tables for quickie try and test makeovers.

Hotels should do more beauty pop-up shops, the business it attracts for the locale.

Alas, it was a mere two-days mirage...

YSL BEAUTY Pop-Up Shop taking place at THE THEATER AT ACE HOTEL in Downtown LA Jan 10th and 11th. For two days only, customers can shop and discover the world of YSL Lips, build their perfect lip wardrobe from hundreds of colors, shades and finishes, and have their lipsticks personalized with complimentary lipstick engraving. 

The shop will kick-off with a private preview then open to the public on Tuesday January 10th from 12:00 P.M. - 8:00 P.M. To celebrate the opening of its first ever Pop-Up Shop, YSL will host a star studded by invite only VIP party, the first U.S stop of THE YSL BEAUTY CLUB tour, that evening with special guest YSL Beauty’s newest Ambassadress, Staz Lindes, and special performances by DJ Myles Hendrik and LA based band SadGirl.

DATES:    Tuesday January 10th – Wednesday January 11th 2017
SHOP HOURS:   12:00 P.M. – 8:00 P.M. 
   929 S Broadway, Los Angeles, CA 90015

Being Hollywood, it was and still a darn good place to discover then promote matching talent with brand as spokeperson.

Smart move YSL Beauty, keep it going for next year's Awards Season.

See ya' then.

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