By Laura Medina
http://www.maccosmetics.com/collections-holiday
https://www.youtube.com/watch?v=zCh4k2pFmq4
MAC Cosmetics has always reference fashion history, arts, and culture for their collections, especially during the holidays.
The sugar plum-toned Nutcracker Collections was no exception.
For the holidays, jump-starting soon after Halloween, MAC teamed up The Grove in Los Angeles' Mid-Wilshire District to give everyone...actually, every and all shoppers...an holiday treat, MAC's very own ballet troupe, all decked in MAC's sugar plum Sweet Nutcracker Collection, Holiday 2016.
Like their "Solid Gold" free concert and performance at The Grove, three years ago (Have Yourself a Solid Gold "MAC Divine Night" Christmas & Party Like It's Studio 54. Don't Worry, The Arriviste has the Finger on the Pulse.,http://luxurist.blogspot.com/2013/12/have-yourself-solid-gold-mac-divine.html), MAC and The Grove built a huge combination ballet set, at the front and a huge makeover house in the back, where shoppers and fans (rsvped their appointments) can get the same makeover from the same holiday collection that the ballet dancers are sweating it in.
Their eyeshadow sets take the current hotness for rose gold, a step further. It's plummy and the pinks brighter yet eyelid friendly.
Just like their Nutcracker Ballet, your lips and cheeks get a rosy, Winter Flush, in yummy candy tones.
Yet, the application is smoky like a Guy Bourdin fashion photograph.
This freebie ballet and the accompanying holiday makeovers were going on strong for eight hours over a three-days weekend period.
Boy, did that Sweet Nutcracker Holiday got a work-out. Sweet yet tough enough to sip an average latte.
MAC has been known to support the arts, especially ballet companies who really need professional makeup the most.
These rare and free ballet performances at The Grove was a gift to the fans and shoppers who normally never have the chance to arts and culture. MAC wasn't snobbish about it.
It proved that art is for everyone. When you participate, they'll treat, pamper, then gift you with a sweet memento(s) from the event.
Can't wait what MAC and The Grove have up their sleeves.
Thanking the arts.
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