Thursday, March 19, 2015

Whole Foods Market's Beauty Week Until March 22nd.

By Laura Medina
A limited edition “Hello, Beauty!” bag for $18 (valued at $60) release only on Saturday the 21st until supplies last!

If you're a klutz at whipping up your own DIY all-natural makeup and skincare, have no fear.

Be natural and shop your local Whole Foods Market and spot some all-natural yet intelligent makeup and skincare in their skincare and beauty aisle.

Want more incentive? It's Beauty Week at Whole Foods where your local and/or favorite Whole Foods because an all-natural semi-Sephora until March 24th.

Their all-natural beauty aisle isn't all "granola" and has been neglected for a time.  Now, Whole Foods associates want to welcome you from messing up your own DIY beauty/skincare klutz.

For those who insist on being crafty, this week, Whole Food associates will throw DIY beauty crafting classes to teach you how to do it right.

Whole Body departments will host events, classes, demonstrations and promotions to inform shoppers about Whole Foods Market’s large selection of quality personal care products and cosmetics that support healthy people and a healthy planet.  

Maren Giuliano, executive global Whole Body coordinator, "Our beauty department is really growing at Whole Foods Market and we’re excited to spotlight new products and showcase customer favorites in our stores this week."

"One thing that really sets us apart in the beauty industry is our standards,” Giuliano said. “Our shoppers know and trust us because we have baseline standards that prohibit 50 ingredients in the products we sell, along with our top-tier standards, called Premium Body Care. When we first launched our premium standards in 2008, we had about 400 products that were certified—now we have more than 4,000.”"

With this much variety and depth in refined and urbane all-natural skincare and makeup, now is the time to discover and have fun. 

Even though it started yesterday, the best has yet to come...

During “Beauty Week,” all Whole Foods Market locations will offer a limited edition “Hello, Beauty!” bag for $18 (valued at $60), beginning Saturday, March 21, at 10 a.m. local time. Bags are made with 100 percent cotton recycled saris from RIJI Green, a business committed to ending human trafficking. Each Acure Cell Stimulating Facial Mask, Giovanni 2chic Ultra Repair Shampoo, Pacifica Eye Shadow Duo or Lipstick, Trilogy Vital Moisturizing Cream and Gabriel Mascara, plus $5 in beauty coupons.  

From March 20 to 22, shoppers will save 25 percent on all facial care items at Whole Foods Market. 

Whole Foods Market has been lauded for its beauty department standards over the years. In 2012, the company was named “the leading national retailer” in personal care product safety by the Campaign for Safe Cosmetics. The grocer was also named runner-up in the Sustainable Beauty Awards’ “Sustainable Leadership” category in 2014. Last month, Giuliano was named one of the “50 Most Powerful Women in Beauty” by Women’s Wear Daily.

The retailer also set its own standards for organic labeling on personal care products, as there are no mandatory government standards for the “organic” label claim on body care products.

Compared to upscale organic beauty boutiques, Whole Foods is friendly, welcoming, and helpful.

Go ahead and dabble this week.

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