Wednesday, March 11, 2015

Cee Bee by Cheryl Burke & Calia by Carrie Underwood & Kate Hudson's Fabletic, Celebrities Jumping Into Athleisure.

By Laura Medina

Cee Bee by Cheryl Burke,

Now that Cheryl Burke is no longer with "Dancing With the Stars," what's her next steps in life?

Her new athleisure line with QVC, Cee Bee by Cheryl Burke;..and her new reality TV show, "I Can Do That!" which will air on NBC this Summer.

Cheryl took a break from taping her new reality show to briefly chat her new athleisure line for QVC.

Even though the actual development to fruition took only a year, Cheryl admitted she was always had a passion for it because she was always in activewear training and working as a dancer.

To relax, her and her mom will sit down and watch QVC.

She would use her time meeting and talking with her fans as a form of market research and who is her customer demographics.  It made sense for her to partner with QVC; and she reached out and met with QVC a year and an half ago.  "It's a perfect partnership."

Cheryl wants everybody to know, especially women, that she is the everyday woman.  Despite being a professional dancer, she still has to deal with weight fluctuations, just like everyone else.

For the everyday woman, especially for kids growing up, "Minus size zero is not your goal.  Healthy is very important.  Whenever you feel healthy and happy, that is your ideal."

She was glad to know that this scribe is built like Wonder Woman/Marilyn Monroe, "Curves are in!"

Her goal with Cee Bee is comfortable, stylish activewear clothes that can take you from chores to gym then lunch with the girls, without skipping a beat.  For Cheryl, it's all about layering pieces, on and off.  Items that you can pair with jeans.

The most expensive item in her Cee Bee Collection is the $69.99 jacket due to the fabric quality and comfortable construction.

She also wants to know that Cee Bee represents a new stage in life.  She left behind the ostentatiousness of  "Dancing With the Stars" for a new stage in life,..

"Not doing that anymore, I live a comfortable, normal life, Everyday Cheryl."

Towards the end of the interview, she added something extra that signals her new stage in life, the reality show, "I Can Do That" where she's one of six celebrities being pushed and tested into displaying new talents and skills they never knew they had.

"Taping right now.  Airs this Summer. I'm excited about that!"

New steps on a new stage for Cheryl Burke.

Calia by Carrie Underwood,

Another celebrity jumping into the athleisure arena is Calia by Carrie Underwood.

She, too, noticed a gap in women's activewear and partnered with Dick's Sporting Goods

Carrie met their team of women designers, looking over their sketches and touching and feeling the prototypes that will become Calia.

CALIA by Carrie Underwood is designed for today’s woman who embraces an active lifestyle and demands more versatility from her wardrobe. The fitness line features high-quality garments built to support the female body in motion, incorporating functional details and performance-driven fabrics into sophisticatedly feminine designs. With a collection that meets her needs during workouts and matches her personal style outside of the gym, CALIA by Carrie Underwood helps a woman to move confidently and comfortably through her day.

The Calia by Carrie Underwood Collection made its official debut last night at Soho House in West Hollywood where the guests got the chance to touch and feel, a collection along the vein of Lululemon.

The biggest hit was the Everyday Tote, a stylish but sensible tote with a main interior compartment, a   removable shoe bag used to keep shoes or wet gear separate, an additional zip pocket for smartphones and keys, external zippered and stash pockets provide additional, quick-access storage space for a yoga mat.

The roomy external pocket can also carry another big hit among guest, Infusion Water Bottle.  A sophisticated canister with an integrated strainer to fresh fruit at the bottom and a middle strainer piece keeps fruit at the bottom strainer and away from the lid piece where the infused-flavored water is kept, without pieces of fruit floating in it. 

“It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” said Underwood. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”

Especially, if you're a traveling and touring musician who needs stamina while maintaining her physique.

“We are proud to be working with Carrie on this exciting new line,” said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”

Kate Hudson's Fabletic Bordeaux Jumpsuit.

Kate Hudson is the latest celebrity to leap into the lifestyle athleisure fray...and doing it pretty stylishly as well.

Her Fabletic's Bordeaux Jumpsuit looks comparable to other contemporary, fashion-forward companies, the halter-wrap bodice jumpsuit in black stretch French terry, very reminiscent of the originator if athleisure, Juicy Couture but more functional and fun...and way more affordable.  This leaves you with way more money to buy sneakers or ballet socks for working out then even more money to buy pumps or boots to dress it up.

Using their fan base as market research, these celebrities are stretching out into new directions while catering to their core fan base, always important.

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