He aims to make women feel good about themselves in a fashion forward way as his clothes evolve with them.
Mr. Quijada have gotten to the point where he can, now, research his own fabrics and develop different blends for unique finishes and the best quality in fit and comfort.
By locating the pulse, he figures what the next trend is and where it is heading.
The unassuming but insight designer, "We haven’t completely abandon our upscale casual roots but this is an addition to. This is what Erge is all about-growing."