Monday, March 8, 2010

Living like Alice in Wonderland, Liberty of London at Target

By Laura Medina

Black & Yellow Floral Print Trench, Shift Dress with Tote and Black/White Tiered Ruffle Dress

Liberty of London is bringing British Bohemian for spring at Target on Sunday, March 14th.
If you were awestruck by "Alice In Wonderland" fashion-forward Victorian and you left with a taste for hyper-real tea and cake and vivid florals in bold primary colors, Liberty of London is here to satisfy your sweet tooth.

This comprehensive collection sweeps across tableware, gifts, gardening, rainy day wear, complimentary mommy and kid wear and menswear and Spring/Summer parties wear.

Black & White Keyhole Halter Jumpsuit and Yellow Floral Romper with Pink Lace Trim

The English love for gardening is blooming all over the place in whimsical floral prints in quirky, dandyish colors.

Liberty of London for Target pays tribute to the British pre-hippies, The Bloomsbury Group and the original British Hippy Chic designers, Biba and Ossie Clark.

Blue & Purple Pleated Halter Dress and Blue & Purple Tankini with Boyshort

The Bloomsbury Group aesthetic for its anti-Victorian/Edwardian preference of the corset-free, easy, loose drapey and billowy construction in light, airy, breathable fabrics makes this collection instantaneous likeable during the sticky, humid Dog Days of Summer.

But don't forget, it's still British in heart and soul. Liberty put a total head-to-toe floral prim and proper tailored outfit in matching trench coat, sleeveless shift dress with matching tote bag. A lady still needs something fitting for the garden party.

Britain also has a tradition for being adventurous, free-wheeling global travelers with the taste for the exotic and the craving for the sun and surf.

The black and white floral jumpsuit looks at home strutting around the sidewalks as it does slinking around a yacht. A smashing choice for the beach party. The backyard picnic or an American BBQ wouldn't be lonely with an adorable short romper in yellow floral chiffon with pink lace trim.

For a complete holiday, a matching blue and purple wardrobe works. The tankini and boyshort by the pool for day then the pleated halter dress for a night out.

Men's Floral Spring Dress Shirts

Don't let the men in your life feel left out. Give him something special like these wacky but fun floral summer shirts.

Childrenwear and Baby Wear

Liberty of London for Target was thoughtful enough to think about "Mommy and me" wear where mom can dress her mini-me in complimentary floral mini-maxi dress and smocks for baby and toddler-all at a reasonable price.

Floral Piggy Bank and Pink/White Flower Print Bike

If your dresser and closet are cramped full already, this wide-ranging assemblage has plenty of homeware and gifts to dress up your living, dining room, kitchen, and tool shed.

If you really want to be practical and environmental ethical, you can ride around on this pink floral but sturdy bike around town.

Gardening Tool Set

What's the use in honoring the earth if you're not tending to it?

Liberty of London passes on the British past time of gardening, matching your contemporary walk-about outfit. Watering cans, pink floral pruner, trowel, and cultivator makes a well-dressed gardener.

Afternoon Tea Set

After working up a sweat cultivating your garden and finally watching your berries come to full-bloom, it will be nice if you can reward yourself or a couple of friends with the fruits of your labor.

In fact, no garden party or a relaxing, rewarding weekend would not be complete unless it has a proper tea set. Liberty of London for Target has something for the cabinet, the cupboards, and the dining room or the breakfast nook. You can serve finger sandwiches, tea cakes, and scone on melamine two-tier dessert trays while brewing tea in matching ceramic tea pots.

Liberty of London for Target is that rare limited edition collaboration that encompasses a seasonal but comprehensive lifestyle. Not only do folks what to represent the ethos but putting it in practice, making it widely available and accessible at fair price points.

Very polite and considerate indeed.

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