Tuesday, February 20, 2018

Jack Daniel's Pop Up General Store was the Unofficial Store as the Official Liquor Sponsor of the NBA All-Stars Weekend, Keeps It Wet.

By Laura Medina

As the official liquor sponsor of the NBA All-Stars Weekend, Jack Daniel's Whiskey General Store pop-up shop was a refreshing rest stop among the exciting, fun-filled "Valentine's for Guys" weekend.

Southern Hospitality, or what Los Angelenos call thoughtfulness, abounds.

Since it opens from 11am to 5pm, there were cheap $1 breakfast pastries and treats to keep you fueled, bouncing from one event or party to the other.

Of course, Jack Daniel's Whiskey brought down-home Tennessee hospitality to Downtown Los Angeles, saving everyone a trip.

Jack Daniel's General Store brought the South's and Kentucky's heritage of craftsmanship, Southern and Blue Ridge Mountain resourcefulness, such as recycling leftover whiskey mash into scented candles...

and recycle old whiskey barrels into high-end furniture...

They were also generous with souvenirs...

They run a raffle on these limited edition Jack Daniel's Nike sneakers...

Since all of the General Store is merchandise as souvenir, folks anywhere can wear Jack Daniel's embossed high-end baseball caps that were customized at the store.

They even bought an old-fashioned barbershop for gents...

They were even wowed by the cakes made with Jack Daniel's Whiskey, Anniversary Cake, Pumpkin Cake, then loafs of Jack Daniel's Whiskey Loaf Cakes in chocolate, vanilla, and pecan.  They're rare and only found at their real general store in Lynchburg, Tennessee.

Here's a recipe to make your own...

1 box dark chocolate cake mix
4 eggs, lightly beaten
1/2 cup Jack Daniel's Whiskey
1/2 cup black coffee
1/4 cup broken pecan pieces
1 very ripe banana
1 stick butter, softened

Preheat oven to 350°F.In the bowl of an electric mixer combine all together, except the pecan pieces. Mix on medium-high 1-2 minutes until ribbon like consistency is achieved (do not overmix or cake will be tough).
Spray a Bundt cake pan with Pam to coat lightly.
Put pieces of nuts in the bottom. When cake mix is mixed well, pour batter into the pan, level off in center, and bake 45-50 minutes or until toothpick inserted in center is nearly clean.

Since they're bringing Lynchburg, TN, heritage to LA, Jack Daniel's brought their distillery on tour, a mini-sniff and smell, educating shoppers in how whiskey is made, consisting of three grains.  Corn to sweeten.  Rye for spice.  Barley to break down and speed up the fermentation.  Smart people that they are, they re-sell their used up whiskey barrels to Scotland to age scotch because of the flavor those used up oak barrels impart...

As a reward, they gave people a Jack Daniel's Whiskey Chocolate Truffle, here's the recipe to make your own...

Chocolate Truffle
11 oz (310g) dark chocolate
1/2 cup (120g) heavy cream
1/4 cup (55g) Jack Daniel's Whiskey
1/3 cup (40g) unsweetened (dutch-processed) cocoa powder (to roll your truffles in)
1/2 cup salted caramel (recipe below)

The live bluegrass band on stage, got everybody in the mood for some whiskey...

Now that everyone is thirsty ,sipping the free sweet lemonade and sweet iced tea, them nice Jack Daniel's Whiskey ambassadors randomly gave people free drinks to the real stuff...

Simplicity is well-made.

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