Thursday, February 22, 2018

Beasting with the Best, Spinning on Peloton with NBC's Today Show's Natalie Morales and the Rest of the Today Show Cast & Crew at PyeongChang Winter 2018 Olympics.

By Laura Medina

Winter 2018 Olympics special.  We all know that these Olympians are at their top physical peak to qualify at the games.

But, what the tv hosts and crew?  How do they stay in shape?

Thanks to virtual reality, NBC's Today Show's Natalie Morales and crew are sweating, staying warm and fit, thanks to interactive spinning and training Peloton sponsoring NBC's Winter Olympics.  Not only is it convenient for the tv hosts and correspondents and crew, it's a good message that spinning/biking is not a sunny-only sport or fitness.  With Peloton, you can still continue to spin inside the warmth of your own home, whenever you want, according to your schedule, at anytime.

"Cabin Fever" and "hygge-ing" are no excuses for getting soft and flabby.  As for packing on the pounds for warmth, muscle will always weigh more than fat and muscle always burn fat for fuel; and spinning will always keep you warm, if not sweaty.

For "Today Show" fans, spinning with your favorite Today Show hosts, is a great fitness motivator.

This lucky scribe was spinning, live, with Natalie Morales, breaking and busting a sweat, for warmth, during a 45-minute work0ut session.  A Winter Olympic treat.

NBC Olympics and Peloton, the in-home fitness and technology company, are live streaming indoor cycling classes from NBC Olympics’ broadcast studio in PyeongChang, South Korea, during the XXIII Olympic Winter Games. Peloton members across the country will have the unique opportunity to access classes streamed live from South Korea, for the first time. Peloton will host four classes during the Games, which will mark its first-ever broadcast outside its NYC studios, and will give its members the opportunity to ride alongside NBCUniversal talent and retired Olympians.

NBC Olympics is partnering with Peloton to provide its user with spinning classes streamed live from NBC Olympics' primetime studio in PyeongChang, South Korea, during the 2018 Winter Olympics. Peloton will host four classes throughout the Games, which will mark its first-ever remote stream, and will feature NBCUniversal talent and Olympians.
Building on a fan base that people's favorite morning show celebrities and Olympians are just like everybody else, Peloton will host four classes during the Games, which will mark its first-ever broadcast outside its NYC studios, and will give its members the opportunity to ride alongside NBCUniversal talent and retired Olympians.
NBC personnel are likely to appear as well. Among the potential helpers: NBC News’ Willie Geist and Dylan Dreyer, and former Olympians Scott Hamilton and Ato Bolden.
It's the company's largest marketing push in its six-year-history, a campaign that will include TV commercials during the Winter Olympics, live-streamed classes from South Korea and new brand messaging. Rather than focusing on its product, home stationary bikes that live-stream classes to an attached screen, Peloton's new theme of "Better Is in Us" is meant to elevate the brand and what it can do for customers.
"It was important to us for people to understand what Peloton is," says Carolyn Tisch Blodgett, senior VP and head of brand marketing. Many people know Peloton's bike and classes by now, according to Blodgett. "We did want to show an emotional story as well."
"We're excited to work with Peloton on this unique immersive experience for riders to train in the glow of our magnificent broadcast studio in PyeongChang," said Gary Zenkel, President, NBC Olympics. "We look forward to sharing the energy and adrenaline from our PyeongChang broadcast center with Peloton's active and enthusiastic ever-growing subscriber base."

In addition, Peloton aired a commercial spot in NBC's coverage of the PyeongChang Opening Ceremony, launching a brand-new marketing campaign completely inspired by its members. NBC's primetime coverage of the Winter Olympics begins February 8, 2018.
Robin Arzon, VP, Fitnessing Programming and Head Instructor at Peloton, will guide riders as they tap into energy and excitement of the Olympics for a run group workout in an unprecedented setting without ever having to leave home. Arzon will be joined by a revolving list of special guests for the classes, which will be available daily Feb. 16-19 at 6 a.m. ET, and will also be available on-demand.
“We are thrilled to bring the prestige and adrenaline of NBC’s Olympic broadcast operation to our members and allow them to connect with the excitement in PyeongChang in a completely unique way. Partnering with NBC to stream live classes from PyeongChang, led by our inimitable Master Instructor Robin Arzon, is a historic event for Peloton that our members are going to love,” said William Lynch, President, Peloton.
“I think it could break the world record for live-streaming participation,” said Lynch.  Peloton is buying a run of advertising during NBCU’s Olympics broadcasts as part of the deal. NBCU is a minority investor in Peloton.
Robin gets everybody pumping through spinning at high speed on intensity, to reflect up and down hills of mountain biking.
Don't forget, this is spinning.  That means everyone on a Peloton must and have to pump dumbbell weights, pumping and curling bicep curls, tricep lifts, shoulder presses, and pectoral chest flies, all the while still biking at high speed on heavy intensity.
That fact that you're exercising with your favorite celebrity and she or he is burning as much as you are, at the same time, regardless of time zone, prove that Peloton is for anyone at any time.
Celebrity or not, people like the convenience of having a spinning class or studio in the privacy or warmth of their own home, whenever they want.
This is not your grandma's Eighties workout video cassette.
Spinning with your favorite star, live. 

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