Thursday, January 29, 2015

Ugg Grows Up. Boots for a Blizzard.

By Laura Medina

Women's Ophira

Since the rest of the country and the world are freezing and blizzard-bound..;and Vogue rehabilitated Uggs, what people don't know (and it took Vogue two years to catch up) is that Ugg has matured and grew out of the "beach bootie" that made them infamous 12 to 1o years ago.

What caught this scribe off-balance when she was in Manhattan, when Fall was transiting into Winter, watching how many real-life Manhattanites are clinging onto their beach booties that trendy Los Angelenos had discarded and disowned four years ago.

Then, this scribe realized Uggs' "beach booties" are the best thing to slog thru the snow, sleet, and slush in gritty Manhattan while their trademark inner sheep wool lining was best for cushioning and cozy warmth for freezing feet.

Sundance Film Festival only fueled the fire for the original beach booties but attendees, too, also want something with more variety with the same functionality, fashionable boots that keep your feet dry and warm without slipping or twisting on ice.

Uggs knew this along and what to do better and they did.

Ahead of Vogue refurbishing Uggs' image, South Coast Plaza was one of the first places to carry the new Uggs, the ones fashionable enough for Tom Brady to model,

At the upscale, fashion-forward Uggs boutique, they keep their wool shearling and retool it into more stylish but more practical heels with traction soles to prevent slipping on ice and snow like the Ophira.   

The Ophira is a stealthily seductive over the knee boot, crafted in oiled suede with a sumptuous sheepskin cuff. The Ophira's statement-making power belies its walkability, designed with an extra-cushioned Poron® footbed, luxurious, natural wool forefoot, and a stacked leather heel for signature UGG® comfort.

The Insole is a Plush Poron® foam-cushioned footbed, with leather lined heel and 7mm curly UGGPure® forefoot; heat-embossed logoon heel. 

Outsole is a 4" in. stacked leather wrapped heel with 3/4" platform; a new rubber outsole with leather finish for sleek design; antique brass UGG® logo plate on arch.
The Ophira is an Over the knee boot in rich oiled suede with a 10mm straight sheepskin fur cuff and straps with metal buckle at collar, a Medial zipper for easy access with UGG® logo Gardenia rivet on heel, and the over the knee boot has 18 " shaft height.  It contains real fur from Sheep or Lamb.

The Ophira is an example of Ugg pushing forward in fashion without losing its functional roots.

Women's Lesley

A little (or a lot of) precipitation is no reason to forego fashion. Seam-sealed construction fuses waterproof leather with a suede shaft and adjustable leather straps in this sophisticated 100% waterproof style. The Lesley is designed with a luxurious, natural wool sockliner for moisture-wicking warmth, while the 2 ½” Spider Rubber outsole delivers ultimate comfort and traction in slippery situations.

The Insole is a 7mm curly UGGpure™ sock liner that naturally wicks away moisture.

The Outsole is a 2 1/2 inch decorative molded Spider Rubber outsole for added comfort and traction in rainy conditions. Steel shank integrated for support, stability, and provides malleability at the foot’s natural flex points.

Lesley is a Waterproof Leather tall boot with Suede shaft with adjustable decorative Leather straps secured by metal posts with medial zipper for easier entry with 14 1/2" shaft height.

Women's Conchetta Weave

No longer just a suede beach bootie, Ugg now has Italian-crafted boots, merging the finest elements of European craftsmanship and attention to detail with modern styling. Rendered in rich Italian faux-weave leather, Conchetta is a vintage-inspired harness boot for the true arbiter of taste. Soft leather lining and a sumptuous sheepskin footbed add the signature UGG® element of luxurious comfort, fashionably executed in a slim, mid heel boot silhouette

The Outsole is a vintage rubber outsole with a 2" heel. 

The Insole is a 7mm curly sheepskin sock.

Conchetta Weave is an Equestrian inspired mid boot, Updated with a faux weave leather, Fully lined with Leather with a 7 1/2" shaft height.


 Women's Simmens

Since NY hipster girls did a run on L.L. Bean's water/snowproof boots (what took them so long to recognize the cool factor-pun intended), there is alternative, Ugg's Women's Simmens.

Maximize the fashion potential of your wardrobe with this trans-seasonal Simmens Boot (which translates into cross-country and bi-coastal), crafted from waterproof leather with a wool blend shaft and decorative double buckle detail. The Simmens is lined with luxurious, natural wool for moisture-wicking comfort and features a new outsole design, utilizing cork-infused White Spider rubber for optimum traction in slippery situations.  

The Insole is a 7mm UGGpure® sockliner that naturally wicks away moisture.

The Outsole is this new outsole design features the iconic UGG® sun pattern and utilizes clear spider rubber infused with cork for optimum traction and comfort in any condition.

The Simmens is a waterproof leather upper with textile shaft (50% Polyester, 50% Wool) with decorative buckles, Medial zipper for easier entry, shaft lined with 7mm curly UGGpure® with 6 3/4" shaft height.

The new Ugg has matured and evolved beyond its beach booties infancy and grew up into a fashion yet functional shoe brand that even Vogue took up and noticed.

Never let a snowstorm limited your shoe choices.









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