By Laura Medina
What used to be exclusively "Only in the Hamptons" has moved Left Coast, Santa Monica's Barker Hanger, more exactly, inside the Santa Monica Airport, Super Saturday Sale.
As a major fundraiser for the Ovarian Cancer Research Fund (OCRF), the Hampton Summer tradition, at Roger Berman's urging, is making its West Coast debut this Saturday.
Super Saturday, OCRF's fun-filled, family-oriented fundraiser, will offer premier fashion for women, men, and kids plus beauty, jewelry, accessories, and home items for fashion for up to half off the manufacturer's suggested retail price with net proceeds supporting OCRF's research grants.
Sprinkled among the mainstream American brands are specifically Californian or "Los Angeleno" in style and character befitting the "SoCal" lifestyle and climate which is more important than ever. Dubbed as "The Royce Roll of Garage Sales" by the New York Times, Los Angeleno charity shoppers will enjoy discounts on So Cal staples they need, as in: Bobo House, Haute Hippie, Hudson Jeans, James Perse, Jenni Kayne, Joe's Jeans, Kitson, Marysia Swim, Michael Stars, Rachel Pally, Rachel Zoe, Sjal Skincare, SOLOW, Tbagslosangeles, Trina Turk, and Twelfth Street by Cynthia Vincent.
The LA shoppers will be treated to Cameron's Corner: A carefully selected compilation of vintage & modern pre-loved luxury clothing & accessories in one specialty booth, curated by Cameron Silver, famed founder of Decades Inc.
There's everything for everyone at Super Saturday LA Sale. Guys...and girls will enjoy shopping for headphones and "ear candy" from SOL REPUBLIC. If they want to burn their butts or burn late last night's gourmet deluxe burger and beer dinner or make room for them later on, they can get spinning gear from SoulCycle.
The LA hosts will be Rachel Zoe and her hubby, Roger Berman with Molly Sims and her significant other, Scott Stuber.
“I am so honored to be hosting the first ever Super Saturday Los Angeles with my husband, Rodger and my dear friends, Molly Sims and Scott Stuber,” says co-host Rachel Zoe. “Super Saturday has raised millions of dollars for OCRF, and I couldn't be more proud to help in the fight against ovarian cancer.”
Peppering through-out this ultra-glammed "garage sale" are activities, demonstrations, and makeovers, courtesy from L'Oreal and Rachel Zoe's Dream Dry Salons.
At Home with JCPenney where guests can relax and enjoy refreshments, cooking demonstrations by actress and “Dinner at Tiffani’s” host Tiffani Thiessen, photo keepsakes and activities for the whole family.
L’Oreal Paris Beauty Suite where attendees can pamper themselves with a manicure or professional make-up application; complimentary blowouts at the pop-up premiere blowout salon, DreamDry, co-founded by Rachel Zoe and marketing expert, Robin Moraetes; a carefully curated compilation of vintage and modern pre-loved luxury clothing and accessories by Style icon and famed founder of Decades Inc, Cameron Silver, who will also use his impeccable taste and outrageous sense of fun to help guests take the perfect selfie; and much more.
Duff’s Cakemix, founded by celebrity chef and television personality, Duff Goldman, will also be on-site with an interactive design bakery and a DIY cupcake decorating station for kids.
There will be activities, games and arts and crafts galore for children at the first annual Super Saturday LA event. Parsons professor and fashion designer Rob Younkers and Elle's Creative Director Joe Zee will bring their highly successful Stitched Fashion Camp to OCRF’s Super Saturday LA, bringing the fashion design experience to life and working with teens and children at the event to design and style one-of-a-kind shirts while sharing their inside knowledge of fashion. Local LA charity P.S. ARTS will host amazing activities for kids modeled on their incredible “Express Yourself” fall event.
“I’m thrilled to be a part of this special event that benefits such an important cause. From shopping and cooking demonstrations to arts and crafts, it is truly an event the whole family can enjoy,” says host Molly Sims. “My family and I are looking forward to spending the day with everyone who comes out to support Ovarian Cancer Research Fund.”
Super Saturday LA didn't the other "little ones" in the family, your pets. Not only will there be a bunch of pet stuffs on sale, there will be a Pet Park for your furry children to romp around in.
The ultra-hip nightclub and equally hip delicious Lexington Social House will be catering a full lunch buffet, kitting it out with refreshing beverages and spirits, gourmet treats, and delectable desserts.
Celebrities, peculiarly in LA (NY oughta be so jealous) are lending their wattage to a noteworthy cause. During Super Saturday LA, fashionistas can mingle with them, (www.charitybuzz.com/supersaturday).
"Marking our 20th anniversary and building on the enormous success of Super Saturday in the Hamptons, OCRF is thrilled to expand our signature Super Saturday event to Los Angeles this spring. The exciting new location will feature fabulous designers, celebrities, and activities. It's a special day of fashion and fun for the whole family in support of our mission to raise money for research," says Audra Moran, CEO, Ovarian Cancer Research Fund.