Friday, April 4, 2014

Sweat It Out for Spring & Summer With Tarte Cosmetics & Ashley Borden

By Laura Medina

Celebrity Fitness Trainer to the Stars, Ashley Borden putting beauty bloggers in their paces.

Normally, when companies launch a new product, concept, or collection, it's a drunken bacchanal hoping that guests will leave with fond memories of the experience accompanying the product, the concept, and the collection.

The high-performance, all-natural Tarte Cosmetics went in the other direction.  They went the healthy route.  Not the soft, namby-pamby holistic shoulder pat,...no, they invited fitness trainer to the stars, Ashley Borden to whip these beauty bloggers' butt into shape for the impending doom of Daisy Dukes, tanks tops, boob tubes, strapless anything, and skimpy swimwear of Spring and Summer while cunningly sneaking its debut of its sultry, sexy bronzed-based "Golden Days & Sultry Nights" Summer 2014 Collection, http://tartecosmetics.com/tarte-shop-summer-collection-2014

 Tarte's founder, Maureen Kelly wowing over her own company's "Not so slick oil-absorbing blotting Papers." http://tartecosmetics.com/tarte-item-not-so-slick-oil-absorbing-blotting-papers

There's another angle to launching its "Golden Days & Sultry Nights" Summer 2014 Collection in perpetually sunny, warm Los Angeles.  Tarte Cosmetics' founder, Maureen Kelly and her staff were sick and tired of being trapped in Manhattan's "snow globe" of snow storms and blizzards.  They were dying and suffocating and were looking for an excuse to get some fresh air and sunshine.  Why not launch their new Summer Collection in LA and get healthy?

 
Even though LA's hipster beauty bloggers weren't so enthused at busting butt to preview their new Summer makeup collection, they found Tarte to be kind for providing fresh, clean New Balance active wear and BKR water bottles to sweat out in then refreshing and refueling them with a post-workout buffet of Greek yogurt & berries parfait, fresh melon platter, and array of freshly-squeezed juices.  


Taekwondo and dancer-trained trainer, Ashley Borden (http://www.ashleyborden.com/index.php) noticed that this fitness class of beauty bloggers are stiffies from editing and writing, so she put them through their paces of leg lifts, abdominal thrusts, and shoulder flys, with a lot of moaning and groaning.  Remember, the mostly-twentysomething bloggers aren't used to this morning wake-up call.


The real reason why Ashley Borden agreed to train this stiffy class of beauty bloggers is that she's a Tarte woman.  It is the only makeup brand that doesn't sweat off while exercising and training clients.  It doesn't hurt it's also packed with healthy antioxidants. 

So, she's just as thrilled as any beauty blogger when she finally got her hands on Tarte's new, upcoming "Golden Days & Sultry Nights" Summer 2014 Collection.  The "Not So Slick Oil-Absorbing Blotting Papers" came immediately handy to mop up the sweat.  The too-bad limited edition, Power Couple Amazonian Clay Blush & Bronzer Duo, http://tartecosmetics.com/tarte-item-power-couple-blush-bronzer-palette, is the ideal cheek sculpturing and highlight blush compact, matte Park Ave. Princess Bronzer to shape the cheekbones then a bright burst of Dollface pink to make them glow.

Tarte's stand-by bronzer, Park Ave. Princess, is the de facto base for this bronzer-based Summer Collection.  The stand-out is its The Sculptor Contouring Face Slenderizer, a solid cream pencil of Park Ave. Princess that anyone can draw, stroke, and swipe to slenderize, deepen, and contour cheekbones, eyelids, lips, and nose bridge.  It's really handy to toss in a gym tote.

Another nifty innovation is the healthy hydrating yet lightweight Tarte Maracuja Bronzing Serum.  If you just want to impart a soft glow of warmth, just dab this along the cheekbones, the eyelids, and the lips.  This multitasking elixir is powered by maracuja and plant extracts to hydrate, brighten, and even skin tone as it helps fight signs of aging for a firmer, brighter, smoother appearance. The infused self-tanning complex delivers instant radiance as it imparts a gradual, natural-looking bronze for a healthy, glowing complexion over time. The fragrant silky texture is infused with herbal notes—bergamot, gardenia, lily of the valley and jasmine—for a spa-like pampering with every application. 

After sweating out the toxins a.k.a. the booze and the burning the fat, you can get ready "Coachella/Summer Music Festival" ready by scrubbing and buffing with Brazilliance™ Skin Rejuvenating Maracuja Face and Body Self Tanner (http://tartecosmetics.com/tarte-item-brazilliance-maracuja-face-and-body-self-tanner) with mitt then pamper and ready the body with Maracuja Rainforest Glow Instant Matte Waterproof Body Perfector (http://tartecosmetics.com/tarte-item-maracuja-rainforest-glow-instant-body-perfector).


Whenever Tarte Cosmetics release a limited-edition collection, they always toss their missed-but-still-beloved LipSurgence™ lip gloss, patent-leather shiny, opaque slick of moisturizing color, http://tartecosmetics.com/tarte-item-lipsurgence-lip-gloss.

Still "bronzed," Tarte released the purely bronzed, LipSurgence™ lip gloss in park ave princess™ to continue it's sultry but healthy tanned theme, http://tartecosmetics.com/tarte-item-lipsurgence-lip-gloss-park-ave-princess

If you're in more of a "punchy" mood because Spring just arrived, Tarte's cheeky tubes of Cheek Stain in juice punchy shades in Flush, Natural Beauty, and Fearless dabs a bright rosy glow.  You can even smack some robust rose tint on your lips then further moisturize it with Maracuja Oil Rollerball, http://tartecosmetics.com/tarte-item-pure-maracuja-oil-rollerball or with it's creamy but light Maracuja C-Brighter™ Eye Treatment, http://tartecosmetics.com/tarte-item-maracuja-c-brightener-eye-cream, that does double-duty in plumping up the eye crinkles and softly hydrating lips slick-free, for a more dewy appearance.

Shoot, if Tarte's Lights, Camera, Lashes™ Precision Longwear Liquid Eyeliner, http://tartecosmetics.com/tarte-item-lights-camera-lashes-precision-longwear-liquid-eyeliner with Limited-Edition Lights, Camera, Splashes™ 4-in-1 Waterproof Mascara can withstand Ashley Borden's workout and training while deepening and darkening the bronze, sultry look of "Golden Days & Sultry Nights" Summer 2014 Collection, you can only image how they'll look when you're partying at industry bacchanals, product launch parties, and Coachella concert clubbing.

Hot, sweaty, glowing, and sexy for Spring and Summer.



 

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