By Laura Medina
How do Coachella's run-a-clock performers keep their cool while everyone is sweating it out in the sun?
SEPHORA COLLECTION BEAUTY STUDIO's massive, "store within a tent," prep and prompt performers for before they hit the stage then give them much-needed touch-ups through-out the day and night to keep their appearances up.
Sephora's 40’ by 40’ tent is not snotty. It's roomy enough to encourage the concert-going public to saunter in and shield themselves from the desert sun and cool off and recharge their phones before the concert while playing and fixing themselves up.
Once inside, guests are encouraged to explore the nine dedicated beauty stations staffed by SEPHORA PRO and SEPHORA COLLECTION artists, recharge their mobile devices and refresh themselves between performances. To capture the fun, the SEPHORA COLLECTION BEAUTY STUDIO will be offering a digital photo booth, sponsored by SEPHORA’s exciting new social shopping platform, Beauty Board, and three live LED screens displaying all social sharing.
All visitors to the SEPHORA COLLECTION BEAUTY STUDIO will receive a complimentary hair tie and digital offer to redeem at the Sephora Palm Desert, or online at www.Sephora.com, while VIB and VIB Rouge members of SEPHORA’s Beauty Insider loyalty program receive fast track access to the tent and services.
Better than expected.