Friday, August 16, 2013

Healthy, Wholesome & Durable, Back-to-School Makeup, Tarte

By Laura Medina

Love it when Back-to-School happens right in the middle of the hottest and sweatiest month of the year, August.

If suffocating in woolly winter clothes to be stylish isn't bad enough, poor young ladies have to suffer the indignities of melting makeup dripping down their faces during the dog days of Summer.

Well, let that makeup melt off.  It's not healthy and durable enough for an active teen who jam-packs her schedule with classes, projects, and after-school activities to be popular.  The stress-pimples and blemishes don't make it easier either.

This scribe has test-trialed this particular tough but wholesome makeup line for the past month and wished this line existed during the days but the research and technology were non-existent back in the '80's, not nostalgic for the sweating junior high days.

Since Back-to-School means teaching emerging women basic skincare and makeup, here's a makeup line that does both, Tarte Cosmetics, the high-performance, all-natural line.  The nutrient-enriched and anti-oxidant packed Amazonian Clay is what powers Tarte Cosmetics.  The clay makes it durable in the sweaty humidity and hot sun while the anti-oxidants derived from years of composting Amazonian fruit feeds the skin with vitamins.  

What people love about Amazonian Clay that it removes oil to mattify skin as it nourishes all sort of skin types, reduce flakiness and dryness, hydrates the skin without smothering oil as it clarifies skin...great for the active teen.

That key ingredient makes it wholesome and tough for the cheerleader and the track-and-field athlete and soccer star to run directly from class to practice without skipping a beat.  Amazon-sweat proven, Tarte Cosmetics can be great daily makeup for WWE's/E!'s "Total Divas." 

Here are some healthy  Back-to-School makeup basics...

The foundation for great skincare is sunscreen.  What's better...sunscreen with benefits that doesn't budge or slide off while sweating.

 
In an eco-trendy tube, Tarte's BB tinted treatment 12-hour primer with Broad Spectrum SPF 30 sunscreen should serve as the base and shield in nurturing and protecting young skin. This powerfully pure formula not only works as a skin-soothing treatment acts as a moisturizer, sunscreen, primer and foundation that  improving skin’s overall appearance.  This tough 12-hour longwear, oil-free tinted treatment primer offers light-to-medium buildable coverage that evens out skin tone and conceals discoloration, acne and other skin imperfections that comes along with tween and teenaged-stress and pressure.  Again, the ideal foundation for the active cheerleader/soccer star.


Tarte's classic Amazonian Clay 12-Hour Blush not only clarifies and mattifies pimply cheeks.  Parents love the idea that Amazonian Clay 12-Hour Blush comes in 14 subtle, healthy shades that can be gradually build up for more intensity and depth. The nude-shade, Expose, not only warms up the cheekbones but makes for a great and double-budget warm, nude eyeshadow for those who can't  handle an eyeshadow brush.

Mattifying on the face and cheeks yet hydrating on the lips, Tarte's Glamazon Pure Performance 12-Hour Lipstick in 10 flesh-toned but berry-hinted shades makes it friendly and easy for young ladies.  Mango, avocado and shea provide emollient and regenerative benefits to soften lips.  As the basis for this basic lipstick, the Amazonian Clay powers this lipstick's durability and fade-proof while it nourishes the smackers even more.


Can't forget the peepers to fool the teachers and parents that you're awake, Tarte's Lights, Camera, Splashes™ 4-in-1 Waterproof Mascara.  Powered by olive esters, this cheerleader of a mascara conditions, treats and protects lashes as it withstands the trials and tribulations of rain, sweat or tears brought on by teen crush and heartbreak and stress.


Another Amazonian Clay-fuel Tarte item can add more color and depth for the eyes, SmolderEYES™ Amazonian Clay Waterproof Liner.  Mascara is all an emerging young makeup-ista need for a healthy look but a sweat-proof, healthy eyeliner is a light option for those who can't bother with eyeshadow application or don't feel comfortable when aiming for the girl-next-door, everyday look.  A simple smudge of this soft eyeliner with the sponged-end is a simple and easy hint of color...on the go.

See, nothing over-done, complicated, or suffocating for the young makeup-ista with a busting school schedule during the dog days of school because school is stressful enough.

Tough makeup with skincare benefits is a great way to start on the right foot.


No comments: