As Assouline becomes more well-known, Martine and Prosper feel it is time for them to come to America to make their own creation with their own name.
It was also when the people behind South Coast Plaza, bereft of a bookstore, met the Assoulines at a dinner party and were pleasantly startled they carry the brands that the couple profiled in their books. It was a match made in heaven.
The opening party for the new incarnation of Assouline was hotly anticipated. Assouline Bookstore has grown into an art gallery and luxury goods boutique centered around books.
They felt very welcomed here since they are surrounded by the fashion houses they did books on, Louis Vuitton, Hermes, Dior, and they press every book there was on Chanel.
They are a perfect addition to South Coast Plaza.
The accouterments, they sell, are there to support a personal library and they are limited edition replicas of artifacts from the Musee de Louvre, such as the sculptured bookends. Even the carpet and couches are for sale.
In the back, they have an art gallery of rare map prints.
This particular Assouline boutique is the only one that offers building a personal library for the home, whether it be a bookshelf or a whole one in a home. It is the literary version of interior design, centered around books.
It is the only Assouline store to sell gifts and rare sets of books nestled in their own book trunks, such as the American Dior line.
A rare limited set of books focusing on the relationship between America and Dior. Martine and Prosper only printed out ten of these books. Each book is a linen-covered gift box. The behind the front cover houses a gift wrapped in red with a white bow. The very first page holds a hand-printed silk scarf of the American Flag by Dior.
On the tonight of the "American Dior" party, three people already bought three of these books.
Assouline, whether it's a hidden library in a French bistro in West Hollywood or a full-service gift/book boutique to serve a bibliophile's dream library (it is obvious Martine and Prosper are book lovers), is a place where books are treasures.