By Laura Medina
According to Maslow's Hierarchy of Needs, people have basic needs for food, water, warmth, clothes, shelter and...furniture. A singer/songwriter Ne-Yo and his growing family are no different. He, too, likes furniture for his family.
Ashley Homestore is paying attention to that and his fans' demographics. Yes, the growing, emerging Millennials and the newly established Gen-Xers and Gen-Zers just entering the world by room-mating, couch-crashing, and bachelor/studio-apartment-ing it. They need specific furniture at different stages in life. This ain't your grandparents living, translating into this ain't your grandparents' furniture. Their hand-me-down "antique/vintage" furniture don't have chargers for your phone and tablets.
Ashley Homestore's Urbanology cater to limited spaces and technology chargers with storage beds, couches and recliners and tables with charger outlets for your phones and tablets and even laptops, all within reaches of your finger tips. Ashley Homestores even design lift-top coffee tables as tv trays while maximizing space-saving, whether it be your small starter studio or maximizing your spacious loft.
Ashley Homestore's Urbanology caters to the fresh market of up and coming adults, interested in saving space and money. Those are Ne-Yo's fans.
As corporate sponsors of Ne-Yo's free concert, with help from Pandora, Ashley Homestore set the most comfortable party/concert lounges of living room, bedroom, dining, and another lounge dedicated to four living room dens with four bars. Ashley Homestore made concert lounges worthy of VIP status and quality but it's for anyone who rsvped or won the sweepstake for this free concert. What a perfect for potential customers to test drive the furniture then rest their weary feet and enjoy Ne-Yo live or watching on tv, lounging in comfortable, plush couches and chaises and your drink resting on chic coffee tables.
In the Dining Room section, they had a Blue Star Donut Wall and servers serving platters of Blue Star Donuts. Dessert as decorations that anyone can help themselves, causal chic.
Further honing on future home ownership, Ashley Homestore kindly engraved fashion coaster with your name, on laser-engraver...
Let's admit it, everyone is all about Ne-Yo and he gave an honest performance...
For those with weary feet and sore butts, all the televisions in all the lounges air the live concert, while weary guests comfortably watch in, resting in cozy couches and chaises as their drinks rest on beautiful coffee tables. Sheltered away from Indian Summer heat.
Concert audience were surprised Ne-Yo sang Beyoncé 's and Pit Bull's songs. He informed them that he's also a songwriter and he wrote their songs for them.
Ne-Yo was kind enough to bring up fans onstage to dance and sing with him. Good fella.
Through Ashley Homestore's marketing collaboration with Pandora's artists and their fan base, Ashely Homestore brought the exclusive, decadent VIP insider experience of lounging in comfort while enjoying their favorite artist, in quality setting and comfort.
Doing this more means more sales from emerging Gen-Zers and Millennials and established Gen-Xers, finally, with properties and money to burn.
C'mon Ashley Homestore, bring it and y'all have decorative gongs.
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