By Laura Medina
Keeping it fresh, keeping it on the cutting edge, and keeping their fellow mass retailers on their toes, Target is rolling its next Limited Edition Designer Series, Katie Young for Target.
Who's Katie Young? Any fashionista, stylista, or glitterati ought know, Katie Young was ranked as the #1 Stylist in Hollywood in The Hollywood Reporter's Top 25 Stylists in its first fashion edition issue a year ago.
Not for a former minion of Anna Wintour. Working as a Vogue staffer, Katie had no choice but to work with publicists and actress. After styling the first cover of Teen Vogue, it served as a launching pad for her present job, stylist to the stars. She proved her mettle when she dressed the very expecting Natalie Portman in that red-rose-on-pink Viktor & Rolf gown at last year's Golden Globes for "Black Swan." Katie became Michelle William's go-to red carpet stylist by decking her in: an orange silk-and-organza Louis Vuitton for Oscar night; a dramatic petal-pink Dior couture gown at My Week With Marilyn’s Paris premiere; a custom midnight-blue long-sleeve gown by Jason Wu at the Globes. It was Katie realized Michelle Williams was better off as a blonde version of an Audrey Hepburn-gamine than a Va-Voom Marilyn vamp.
She even styled Jason Wu for Target a year ago (this scribe should snapped up that trench coat).
Being ranked as the Number Uno Hollywood Stylist, Katie Young quickly morphed into a demi-media darling among the fashion set, suddenly besieged by the fashionista/stylista media pack.
During an interview, she simply said on a tv show, that her dream was to bring that red carpet magic to the real woman. By simply asking, her wish came true. "My friends at Target called and said,“You want to do this? We didn’t know you wanted to do this!” And so we had a meeting and it all came to this."
Sticking to her New York Fashion industry roots, Katie said this Target always start with inspiration boards for each outfit or item. No different from what she does for her celebrity clients. "I do inspiration boards for almost everything. It’s the bones of a project for me. I’m a very visual person, so it helps me create sort of a map or a guide or a blueprint."
In fact, Katie makes this suggestion to anyone who wants or needs to become her or his own stylist,...
"The thing that I think is most important when you’re figuring out what you’re going
to wear for evening is to find a picture of yourself that you like. And see why it was
good was the silhouette good on you? Was the color good on you? Were you just
particularly happy? Did you have lipstick on? And pin that up on your closet. And
remember what was good about that and look for that again and combine that with an image that you aspire to. You know it’s really fun to tell a story and to play with clothes in that way. And I think inspiration boards make that possible."
That being said, let these sneak peek inspiration pics be your inspiration boards. Target describes the Katie Young Collection as "edgy, yet sophisticated; modern and versatile." Katie translated the red carpet/premiere look into accessible special occasion outfits and stand-alone pieces such these super cute cocktail dresses (above) that can go "NYLA," NY to LA, just like those jet-setting starlets on a publicity movie tour.
The following are setting trends for Spring and Summer...
Who says the maxi dress has been all hippy and "granola;" and eveningwear has to be stiffy and stuffy; and Spring/Summer has to be "girly, preppy, and conservative?"
Katie instilled her own cutting edge, urbane, bi-coastal style into her namesake Target collection for that A-List look.
The trend for this Spring/Summer...the elegant maxi dress in satin weave or starry prints against a midnight black backdrop or a quick, easy "tuxedo" jumpsuit, sharp enough to stretch these outfits into Fall and Winter, what a great wardrobe investment.
With everything priced under $100, (thank you Katie and Target) you can either be hip as Katie or as elegant as your favorite red carpet celebrity.
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