One Size Smaller & Smoother Skin

By Laura Medina

Not Your Daughter's Jeans' tailoring & style guide...not Mommy Jeans.

Not Your Daughter's Jeans, or NYDJ, really instigated the fit-control designer denim market for Missy aka "The Forgotten Woman", the 35 years old to 45 years old woman and the 50+ demographic.

Lisa Sandel-Rudes, a garmento's daughter who grew up in the denim business, was dismissed by the lack of tailoring and style for women her age, who are demographically large and affluentally powerful, "The curvy crowd was out of luck,..."There were no jeans for the woman — except baggy, dumpy-looking things..." ("Not Your Daughter's Jeans is all about the baby boomers;" Leslie Earnest, Los Angeles Times, May 19, 2007 at 12:00 AM).

Spotting the neglect of the trend-aware Baby Boomer market, the lack of sizing availablity in the fashion-forward denim segment and the lack of style and tailoring for the growing Plus size among the younger market, NYJD jumped right in and built an unique and profitable "Tummy Tuck Jeans" market for fashion-forward Boomers, Gen-Xers, and Plus-sized Gen-Y and Teen markets.

NYDJ's Designer Director, Deanna Herron, "Our demographics has expanded to, capturing more of the 35 to 45 years old. We also have a 50+ customer. We’re also bringing a younger customer because we’re bringing in more fashion-forward styles and tailoring and color. Whether it’s fit or leggings, prints, and some really beautiful washes."

Being a garmento family that they are, the Rudes aka "NYDJ," invented "Tummy Tuck Technology,"Lift Tuck Technology," a built-in hidden panel, patented criss-cross stitching; and on each side of the panel, sewn-in side seams and front.

With the stretch denim, the front panel flattens the tummy, smoothing out the hips and lifting up the butt.

Ms. Herrons said the end results makes you a full size smaller as it pulls you in.

Their Missy and Plus-size customers really love their Skinny/Leggings jeans, especially with the additional slimming effect of a knee-high boot.

Ms. Herrons, "We’re also updating our classic customer. We’re giving her more options. Our customer loves all our fashions. They love prints a lot. They like the skinny leg. They love color. With NYDJ skinnies ,they can still be in fashion and be flattering... The biggest opportunities is to give the customer more fashion. She wants to wear what everybody else is wearing so we want to provide her with prints, color, fits, and washes. This is what we can provide her in this current line."

Wacoal's ControlFreak Shapewear for Apple Bottoms...& Pear Bottoms, too.

To literally reinforce one's shape, Wacoal can add extra security with their new ControlFreak Shapewear.

Wacoal's dealing with real women's everyday concerns and knows not all women's bodies are alike. Through exhaustive research, they realized most either fall into Apples or Pears.

ControlFreak Shapewear for Apples is proportionately designed for fuller waist and hips. The strategically placed panels to smooth and comfortably shape tummy. The rear panels lift for support and shaping to balance proportion of Apple body. A gentle leg opening for comfort.

Pear bodies can get relief and reinforcements are proportionately designed for a smaller waist and fuller hips and rear. It accommodates fuller rear and hips unlike any other shapewear. Fuller thighs have relaxed leg openings.

Apple and Pear ControlFreaks use panels to smooth tummy and hips. Wacoal sewn a cute red apple on the panties to tell women it's an Apple and a green Pear to tell folks it's for Pear bodies.

Wacoal's iPant Long Leg Shapers to battle cellulite.

Being one size smaller not enough? What the added benefit of smoother rear and thighs?

Wacoal enlisted Novarel Slim technology in one of their latest shapewear. Novarel Slim are nylon microfibers embedded with microcapsules of caffeine to promote fat destruction; vitamin E to slow down aging; ceramides to restore and maintain the skin’s smoothness; and retinol and aloe vera to moisturize and increase the firmness of the skin.

It's pretty durable technology. These iPant Shapers, with skincare microfibers, can last through 100 washes. To experience the full effect, you have to wear them for 8 hours for 7 days in a 28 days period, like any other lingerie.

Women who gave it a go reported improved appearance, a reduction in thigh measurement and that their clothes felt less tight.

Imagine that, one size smaller with Not Your Daughter's Jeans and smoother skin with Wacoal's iPants or ControlFreak.