“Mad Men” Costume Designer Janie Bryant and Banana Republic Creative Director Simon Kneen Kiernan Shipka (Sally Draper, “Mad Men), what a young lady, was kind enough to open her home (actually, her parents' home) in Hancock Park to graciously host Janie Bryant's second "Mad Men" Collection for Banana Republic, the night before the official release in the stores.
Back by popular demand, renewed due to consumer positive response of the first "Mad Men" capsule when it debuted in August 2011, Banana Republic's second "Mad Men" Collection for Spring. This "Mad Men" Spring Collection takes its cues from the country club scenes from the television series, echoing society/Hollywood photographer, Slim Aarons' "Once Upon a Time" coffee table book...and mid-century American style bible.
Janie Bryant, Kiernan Shipka, Amy Smart of "Shameless" & Simon Kneen
Kieran Shipka, "I think I love working with Janie. What I think what she does with Banana Republic, really reflects on the show but gives it (the Mad Men Collection for Banana Republic) a modern twist.
She drawn to the collection's vibrant color palette and the sheath dresses' fitted silhouette.
Her favorite characters: Joan for making her hourglass figure feminine in fitted cuts. Betty for her more flared and nipped construction, paraphasing, "Betty rocks her fashion." But Ms. Smart's hearttrob, resident bad boy, Jon Hamm/Don Draper for his sexiness and coolness, despite being manipulative.
Amy loves how the show's storylines pushes the limits.
As for the Lady of Honor, Janie Bryant said designing a second "Mad Men" Collection for Banana Republic is much more exciting.
"I’m just so happy people are so exciting. The sheath is the staple piece of the 60’s. Still revelant for women of today. Most flattering. Modern fabric. Modern detail. Modern customer."
Even though this second "Mad Men" Collection represents Spring in the fresh, brighter color in floral prints in crisp, lighter fabrics, this still represents the tv series and that era in whole.
"It was incredible to see the extraordinary reaction to the first Banana Republic 'Mad Men' capsule. I couldn't wait to work with Simon and his team to help inspire the new spring collection," says Bryant. "Drawing inspiration from some of my favorite spring pieces from the series, we've given fans the tools to create their own looks, just like their favority 'Mad Men' characters-taking you from the office to country club and everywhere in between."
Ms. Bryant, "Fashion represent culture...Our culture has been casual for the last few years. I am so proud that I influenced people to wear tailored clothing and dress up again. Inspiring and educating people in dressing up again. The Sixties' silhouette is still revelant and translatable. The sheath dress is iconic of American fashion. I'm fanatical about research. I love watching old movies, period magazine, newspaper, vintage catalog. I love fabric stores. People love their favorite character. For me, it’s the variety. My favorite character changes with each episode."
The entire Spring "Mad Men" Collection out in display with Banana Republic's Creative Director Simon Kneen.
Ms. Bryant loves Banana Republic's Creative Director, Simon Kneen. They both love menswear, the details of 1960's. "We have creative communications between us."
“It’s been a fantastic experience working with Janie again on this new spring capsule,” says Simon Kneen, creative director, Banana Republic. “We continually find fresh ways to re-imagine stylish work wear for our customers,” says Kneen. “Spring delivers a whole new palette and gave us an excuse to draw from different scenes and wardrobe from the show as inspiration. Janie’s perspective was invaluable in helping us create a collection that is both chic and modern, while remaining true to the aesthetic of the 1960s era.”
Paraphasing Mr. Kneen, "Hitting the stores today. Everyone loves the collections. Fall was all about going to the office, wearing a suit, the dark colors, the heavy fabrics. Spring is all about fresh fabric, pastel colors. Very iconic. The pieces and the outfits in the collection respect the characters. Each dress has a character behind it. Usually, it is movies that influence fashion. It is very rare a tv show influence fashion. TV really hasn't. Matt's writing...Janie's design pushes fashion."
The hot pink dress influenced by Betty Draper and fitted sheath dresses inspired by Joan.
Upon entering the launch party in the Shipka's foyer, guests are greeted by models dressed in the collection, staged in tableaus and subtly reflecting various "Mad Men" characters serving as inspiration for their particular look. Bryant and Kneen offered individual walk-throughs of the collection to the guests.
Throughout the cocktail, the party theme was mid-century Hollywood Classic. Dewars Whiskey was the main ingredient in the "Mad Men" cocktails, setting the mid-Sixties tone. The uniquely Hollywood touch was a duo of cartoon artists sketching party guests as mid-Sixties' caricatures cartoons. The outfit and the bodies were pre-drawn but the guests' head were sketched on later. They were "Mad Men"ed.
Spring’s Banana Republic Mad Men collection was inspired by the elevated country club scenes from the series, bringing a fresh twist of stylish of modernity to the ‘Mad Men’ aesthetic.
Returning for a fifth season March 25, 2012, Spring’s Banana Republic Mad Men collection delivers a modern-meets-polished take on the panache of the 1960’s era, set through the Banana Republic lens of must-have versatile work wear with style.
It embodies the fashion tenants of the era – including polished sportswear and chic essentials – with a fresh, country club-inspired twist.
The menswear collection features dapper dressing separates, including bright polos, bold checked woven shirts, argyle vests, and a sporty spring-weight navy blazer – sharp for the board room or the club lounge. Dapper daytime dressing looks for men include a bright polos, bold checked woven shirts, argyle vests, a luxe, spring-weight navy blazer.
The women’s collection offers ladylike pieces in brights and bolds, like sophisticated dresses in graphic florals and solids including a cap-sleeve dress with reversible waist sash in lush cream and a cheery pink nip-waist dress, cardigans and feminine lace shell blouses and chic coral cropped capris. Accents of versatile statement jewelry accessorize the looks perfectly from desk to dinner. Bright and bold meets ladylike demure with sophisticated dresses in graphic florals and solids including a cap-sleeve dress with reversible waist sash in lush cream and a cheery pink nip-waist, cardigans and feminine lace shell blouses, chic coral cropped capris. Accents of statement jewelry accessorize the looks perfectly.
Just in time for Don Draper's tee time at the country club.
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