Wednesday, March 28, 2012

An English Garden in Bloomingdale's, Ted Baker for Women

By Laura Medina


Ted Baker for Women outpost lands in Century City's Bloomingdale's.


After the chills and the drafty, wet weather, you can feel the sun on your face and smell the flowers blooming...Spring is here!


So is "Mad Men." Still have the taste for classic, modern style? Does the neon color-blocking leaves you blocked out? Want classy clothes with a panache of color?


Ted Baker delves back into its English tradition of gardening to bring out a vibrant Spring color palette and garden motif for patterns for its women's Spring collection.


Ted Baker for Women at Bloomingdale's in Century City, California is blooming with traditional, not staid, bold floral prints on Grecian maxi dresses and sheath dresses.


Bold floral colors, such as peony and fuchsia, stand in for the trendy neon revival while body-drapping pleats and billowy ruffles resemble blossoming petals and unfurling flourishes of leaves.


The sheath dress may be the iconic dress of mid-Twentieth Century America, but it is the English who took it then run away with it then refined it for the Twentieth-First Century.


The English brand of Ted Baker may have kept the basic building block of the sleek sheath dress but injected it with their humorous take on whimsy and their pride of individual eccentricity then retweak it for today's modern lady who is looking for something classy but witty.


If you don't find what you're searching for at Ted Baker for Women at Bloomingdale's in Century City, Hunter MacDonald, the concession manager, is more than happy to send you to the main boutique on Robertson Boulevard as a destination point, to fully soak in the Ted Baker experience.


Traditional elegance never means stale at Ted Baker.







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