Tuesday, April 27, 2010

The Kentucky Derby's latest cocktail, Chambord Fleur De Lis

By Laura Medina

The “Pink Carpet”
Another rite of Spring is the Kentucky Derby and it's accompany event, the Kentucky Oaks. Chambord releases a tall, cool cocktail for the races that can be enjoy all through Spring and Summer soirees until Labor Day.

Fashion, fun, and cocktails make up the excitement surrounding the Kentucky Derby® and this year is no different. Part of festivities is the Chambord First Lady of Fashion contest and the newly created cocktail, the Chambord Fleur De Lis™ which will be served at Churchill Downs® during the Kentucky Derby and Kentucky Oaks®.

The Kentucky Oaks is Friday, April 30 and is the companion event held the day before the Kentucky Derby for 3-year-old fillies. The Kentucky Oaks, which is attended annually by more than 100,000 people, has become a “Pink Out” day in support of breast cancer awareness and attendees are encouraged to wear pink. The Chambord First Lady of Fashion contest will be held on Kentucky Oaks day and is open to women who want to showcase their Oaks style.

Through its title sponsorship of the Chambord First Lady of Fashion contest, Chambord will continue its support of breast cancer charities through its “Pink Your Drink” program. In addition to its support throughout the year, Chambord will make a donation to the Breast Cancer Network of Strength – a $10 donation will be made for the first 250 contestants to enter the Chambord First Lady of Fashion contest.

“We are so excited to be the title sponsor of the First Lady of Fashion contest,” said Josh Hayes, Chambord Brand Manager. “Our ‘Pink Your Drink’ program throughout the year revolves around raising funds and awareness for breast cancer, so it was natural to tie into this very fashionable occasion for such a great cause.”

Entrants will be judged on the “Pink Carpet” on how fashionably they incorporate pink into their ensemble. The competition will take place at Gate 10 of Churchill Downs at the conclusion of Race 5 (approximately 12:45 p.m. EDT) with the top 10 finalists showcased in the Aristides Garden on Bravo TV. The contest winner will receive an all-expense VIP trip for two to IMG Fashion Week in New York City. For more details on the Chambord First Lady of Fashion contest visit: www.KentuckyOaks.com.

To add to the festivities this year, Chambord is introducing the Chambord Fleur De Lis cocktail. Although the drink will be served at Churchill Downs as part of the main event, the Chambord Fleur De Lis is a refreshing cocktail option for entertaining guests at home during the big race. With a rich pink color and flavors of fresh berry and citrus, the Chambord Fleur De Lis is a way to bring a piece of the Oaks and Derby to your guests.

CHAMBORD Fleur De Lis™
3/4 oz Finlandia® Vodka
2 oz lemonade
1 oz cranberry juice
Squeeze of lemon
Shake all ingredients with ice and pour into a tall glass. Garnish with a lemon twist and a black raspberry.
With it's feminine forte, Fleur De Lis can be a fresh alternative to the over-worked Cosmopolitian.

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