Tuesday, November 3, 2009

Jimmy Choo for H&M debuts in Hollywood

Paris and Nicky Hilton

"I love H&M already but the fact that they are doing Jimmy Choo as well I think is amazing - the purses, everything, the shoes. The clothes are so cute. They have so many fabulous things and I can't wait to get the whole collection,” said Paris Hilton who coveted everything from the highly anticipated collection.

Tamara Mellon and M.I.A.

"The Jimmy Choo for H&M collection embodies the attitude and spirit of laid back party glamour. Los Angeles is the perfect setting to launch the collection," said Tamara Mellon, Founder and President, Jimmy Choo.

M.I.A performing at the fund-raising event

Last night Hollywood rolled out the red carpet as Paris & Nicky Hilton, Hayden Panettiere, Kate Walsh, Olivia Wilde, Sheryl Crow, Cat Deeley, Angela Lindvall, Maggie Grace, Mini Anden, among others came out to celebrate the collaboration and the launch of the Jimmy Choo for H&M collection. The star-studded party hosted by Tamara Mellon and Jeffrey Katzenberg, in support of The Motion Picture & Television Fund, was held at a private residence high above the famous Sunset Strip in the Hollywood Hills and featured a Grammy-worthy performance by M.I.A. who dazzled the guests in front of the L.A. skyline.

Hollywood’s stars were given an exclusive sneak peak at the glamorous collection that will be unveiled in approximately 200 H&M stores globally on November 14th. The collection includes the most coveted shoes and accessories. For the first time Jimmy Choo has also designed women’s clothing to complement the accessories as well as men’s clothing, shoes, bags and accessories.

"Tamara is so brilliant and such a wonderful designer. Her shoes are incredible. I do my shopping sprees at H&M. I was recently in Italy and instead of going to other stores, I went to H&M," said Hayden Panettiere. "I am in love with these pants," in response to the black Jimmy Choo for H&M leather pants she wore to the event.

"Shoes are every fashionistas passion, and who doesn't dream about a pair from Jimmy Choo? The matching clothes are clean and sharp and work perfectly with the shoes that are heavily detailed with studs, buckles, prints, eyelets or perforated,” said Margareta van den Bosch, Creative Advisor, H&M.

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