By Laura Medina
In this age of streaming and post-COVID quarantine world, this post “This Ends With This,” “Regretting You” young adult movie catering to middle aged Millennials, who were teenaged parents to current teens, searching for a do-over, “Regretting You” pulling all the stops in promotional tour.
On its opening night, the cast warned up the audience with a free necklace, designed by one of its stars, McKenna Grace, a collectible poster, then a cast Questions & Answers session followed by a short two-songs, from the soundtrack, mini concert by rising Gen-Z Americana singer-songwriter duos.
That’s how you snag then keep your audience in the theater to streaming market, that becoming increasingly competitive young adult movie and tv market.
It really helps in the finance budget when one of the scenes is set in AMC theater as the workplace for aspiring movie student, working as one of its employees. Cross-marketing helps out a lot, word to the wise.
Don’t want to spoil the surprise, the normal young adult teen characters are relegated to secondary plot line, to their Millennial parents seeking second chances for an alternative life of “what ifs.”
Oh, the wise and Baby Boomer country grandfather made a joke about inheriting “air.”
“Regretting You” is now pushing promotions in a new direction.
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