By Laura Medina
Summer 2023 got started by Disney's live action, "The Little Mermaid then it's finishing off with Barbie the Movie. It's the Summer of the Girl.
Ulta collaborated on sea-appropriate sea-based skincare and sunscreen. That was two months ago.
Any girl who loves girly things, regardless of age and background, knows the real Barbie campaign started around the same time, when Truly Skincare launched their Barbie Collaboration to achieve flawless Barbie skin, from head to toe.
A month later, NYX Cosmetics' quality and very affordable Barbie Makeup Collection sold-out and the movie has yet to be officially released.
Two nights before the nation wide release on Friday, iPIC and Cinepolis threw Barbie the Movie cocktail parties, giving away limited edition, collector's official movie posters, pins, and Barbie cocktails...with Barbie popcorn and dinners...
The night before the nation wide rollout, AMC treated the early birds with real Barbie the Movie Doll with matching Barbie Corvette, both in the movie. It was nice that the give away lasted all day and night for that day and night only.
Movie, gourmet movie buff theater chain, Drafthouse Alamo Theater offered Barbie tin lunch box with thermos, that you had to personally buy inside the theater.
Unless you're a Los Angeles local, once you watch the movie, it whets your appetite for Barbie Land. What LA's lucky locals have known for the past two months, yes it's been around when the Little Mermaid dominated the box office, the walk-in, pop-up "World of Barbie," World of Barbie in Los Angeles (theworldofbarbie.com) wraps the visitors, Barbie fans, Barbie families, and their dates into what it is like being or pretending to be Barbie or Ken, walking through life-size closet, living room, Barbie Space Shuttle, Barbie Lab, Barbie talk show studio, Barbie music studio, and a very important Barbie Historical Museum, displaying the evolution of Barbie from bathing studio to President. The museum pays honor to Historical Barbies based on ground-breaking real-life women, like Vera Wang and Jane Goodall. Barbie can be anything and a good role model, not a dumb blonde.
Walking through the museum, you'll see Mattel's Barbie Dream Gap project, directly addressing making girls' goals come true in the real world, https://shop.mattel.com/pages/barbie-dream-gap
On certain weekends, not all weekends, the Paul Mitchell Barbie Salon is up and running, giving people Barbie hairdos, with Paul Mitchell products, that you can buy in the retail store.
Another exclusive within an exclusive, not every night but a few, selected nights, the kid-friendly World of Barbie flips into Sips After Sunset Barbie, where adult Barbies and Kens can have a girl dinner, dining on portion-controlled Barbie Food, another slang for charcuterie, a mix board of cheeses, dried and fresh fruits, crackers, and nuts, dotted with dessert buffet of cupcakes and Strawberry & Cream French Macaroons.
Adult Barbies and Kens can sip Barbie cocktails, mixed with Swoon Barbie drinks, mixed alcohol, such as Swoon Pink Lemonade Vanilla Vodka.
If going overseas is too daunting for you, Californians and Americans can book a flight to LA and easily reserve tickets for daytime World of Barbie then Sips After Sunset Barbie for themselves, to brag back home.
If y'all want an uniquely All-American experience in a lifetime, book a flight to LA, then grab tickets to daytime World of Barbie for the kiddies then Sips After Sunset for yourselves.
It's an Hot Girl Summer.
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