Another Version of a Hot Girl Summer, Rosario Dawson Joins Shiseido's Beach Clean-Up During US Open of Surfing in Huntington Beach, CA.

 By Laura Medina

Rosario Dawson attended SHISEIDO Blue Project’s Beach Clean-Up with WSL One Ocean and WILDCOAST at the U.S Open of Surfing, CA on August 3^rd in Huntington Beach, California. 

That afternoon marked SHISEIDO Blue Project’s third-annual West Coast beach clean-up, hosted by the incredible Rosario Dawson, alongside WSL One Ocean and WILDCOAST ­­– an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. Established in 2019, SHISEIDO Blue Project is a global effort to promote the protection of our ocean. Through this initiative, SHISEIDO and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global initiatives like WSL One Ocean, and promoting ocean and sun-safe habits.  

Rosario Dawson got down and dirty, explaining the need to care for ocean wildlife and beach preservation.

 

Surfers Sage Erickson and Lakey Peterson with Rosario Dawson at the SHISEIDO Blue Project’s third West Coast beach clean-up joined by WSL One Ocean and WILDCOAST.

Rosario Dawson was at Huntington Beach during the 2023 US Open of Surfing on behalf of SHISEIDO for a beach clean-up in partnership with World Surf League’s One Ocean initiative. 

Established in 2019, SHISEIDO Blue Project is a global effort to promote the protection of our ocean. Through this initiative, SHISEIDO and WSL have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global initiatives like WSL One Ocean, and promoting ocean and sun-safe habits. 

 This recent, past Wednesday marks SHISEIDO Blue Project’s third annual beach clean-up at the US Open of Surfing joined by WSL One Ocean and WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. Conserving the ocean requires marine protected areas, managing fisheries, and cleaning up what goes into the sea. Beach clean-ups reduce litter and protect critical habitats for wildlife. They help raise awareness about other issues in our oceans and galvanize communities to care. 

This clean-up will bring the community together to learn more about and inspire action for the #WSLOneOcean initiative. 

Shiseido is one of the sponsors of US Open of Surfing.  Here's Rosario posing inside the booth.

This dives deeper for Rosario. 

Rosario Dawson is the Founder and President of Rio Dawn Foundation which supports the Social Impact Fund. Rosario Dawson also featured in documentary ‘Common Ground’, winner of the Tribeca Film Festival.  Common Ground is an important new documentary film featuring Laura Dern, Jason Momoa, Woody Harrelson, Ian Somerhalder, Donald Glover, Rosario Dawson, Mark Hyman, Gabe Brown, and many others. Directed by Josh and Rebecca Tickell, ‘Common Ground’ provides hope for future generations with concrete ways to fix a broken planetary system. The film explores how regenerative agriculture can help heal the soil, our health and the planet.

During the Open of Surfing, Shiseido developed then offers this World Surf League Sunscreen for surfers in mind.

Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global conservation campaigns like We Are One Ocean, and promoting ocean and sun-safe habits. Powered by SynchroShield™ Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s strengthened when it senses water, sweat or heat*. This sunscreen lotion creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness.

KEY BENEFITS

• Lightweight broad-spectrum SPF 50+ protects against UVA/UVB rays
• Protective veil becomes stronger when it senses water, sweat and heat*
• Goes on clear, without any residue
• Free of oxybenzone & octinoxate
• Water and sweat-resistant for up to 80 minutes.
• For face and body. Good for all skin types.
• Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
• 2020 Allure Best of Beauty Award Winner

*The HeatForce technology is activated on hot days, after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.

SynchroShield™ Technology:

• WetForce Technology: Negative ions in the formula combine with positive ions in water and perspiration to form bonds that create an even stronger layer of invisible sun protection.
• HeatForce Technology: A heat-sensing essence becomes activated by external heat, forming a stronger UV protective barrier.