By Laura Medina
Rimmel London is thrilled to announce Cara Delevingne as the brand’s newest ambassador. The British model and actress, known for her trendsetting beauty and unique personality, will star in the brand’s upcoming advertising campaigns.
When asked about her partnership with Rimmel London, the 23 year old explained her excitement. “I’m honoured to be working with Rimmel. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting and exceptional partnership, Rimmel London will announce the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which will allow loyal Rimmel London fans and followers a unique opportunity to interact with the new face of the brand. Consumers will have the chance to ask Cara questions on #RimmelxCara. The Press Conference will be held on April 15, 2016, with Cara selecting her favorite questions from the public and answering them live on Snapchat.
To get Cara's Rimmel look, you can easily afford to do it with...
RIMMEL's MAGNIF’EYES DOUBLE ENDED SHADOW AND LINER ($6.47)
Get magnified eyes in two easy, mess-free steps. Rimmel’s spectacular 2-in-1 eye pencil delivers ultra-intense, long lasting color for stand-out eye-looks.
Highlight, sculpt and accentuate your eyes with a double dose of rich, high-pigment color. The dual-tipped pen features a stay true shadow at one end and a 24 hour kohl kajal liner at the other, which can be used on both the lash and water line. Just draw on the drama! In a flash, eyes are defined AND lids are enhanced with incredible, head-turning hues – double wow! The creaseproof, transferproof and waterproof formula means your magnif’icent eye-looks stay put and looks fresh all day.
Available in five strong shade combos in matte, shimmer and pearl finishes. The duo palettes have been carefully selected to work together for a complete double dare look, or you can mix and match to create your own unique fashion-forward effects. Three of the pens (#001, #002, #003) star your fave Rimmel eye shades in luscious tones of black, gold and bronze. To twist-up your look, try the brilliantly bold yet highly wearable #004 Dark Side Of Blue: a matte cobalt liner with pearlescent dark grey shadow. Or create a powerfully pretty eye with the matte plum liner and glittering sugar pink shadow of #005 Pink & Purple Rain.
AVAILABLE SHADES: #001 Back To Black, Liner: Black (matte), Shadow: Gun Metal Grey (high pearl with glitter), #002 Kissed By A Rose Gold, Liner: Brown (low pearl) Shadow: Rose Gold (medium pearl), #003 Queens Of The Bronzed Age, Liner: Gold (high pearl with glitter), Shadow: Bronze (medium pearl), #004 Dark Side Of Blue, Liner: Cobalt Blue (matte), Shadow: Dark Grey (low pearl), #005 Pink & Purple Rain, Liner: Dark Plum (matte) Shadow: Light Pink (high pearl with glitter)