Thursday, February 20, 2014

Sochi 2014 Winter Olympic Gear for Real People

By Laura Medina

Thanks to climate change, the globe has gone topsy-turvy.  Spring Break in Sochi, Russia during the 26th Winter Olympics.  Polar Vortex in the Deep South.

For the South's perplexed Southerner in what to wear, time to steal and switch from Northerners., the world’s first and only web-mall for plus-size women and big & tall men, has you kit out in comforting, cozy, and chic parkas, Wellington booties, and striking capes.  Free Country and can provide your readers with fair value outerwear options, offering high-quality, on-trend styles at a competitive price. Free County is available at numerous major retailers across the country, such as Kohl’s, JC Penney, Bass Pro Shops and additional specialty stores. 

For Olympic, patriotic junkies such as this scribe, you can crush on Ralph Lauren's official Sochi 2014 Winter Olympics Nordic-styled sweater uniforms.

An official outfitter of the U.S. Olympic and Paralympic Teams since 2008, Ralph Lauren has designed Team USA’s 2014 Official Opening and Closing Ceremony Parade Uniforms as well as a unique collection of village wear apparel and accessories, all of which embody the spirit of American athleticism and sportsmanship.
Executive Vice President David Lauren comments; ‘Creating clothing for our athletes is extremely time consuming and the attention to detail is unprecedented. The love and passion that goes into it is incredible.”
The 230-member 2014 U.S. Olympic Team consists of 106 returning Olympians, including 13 Olympic champions.
Meryl Davis, an ice dancer from the USA whose already claimed a bronze medal with her partner Charlie White, is one of the athletes featured in the video. The video captures the elite athletes’ commitment to their sport as well as their excitement for representing their country.
Sochi 2014 is the first Winter Olympics to be held in Russia since the break-up of the Soviet Union. With the rise of  freestyle skiing and snowboarding, the 2014 Winter Games will see the inclusion of spin and grab-heavy disciplines such as Ski halfpipe, ski slopestyle and snowboard slopestyle, all making their Olympic debut. 

Deep-freeze Winter fashion doesn't have to be restricted to snow/sleet-proof outerwear.

It also extends to professional office wear as modeled by NBC's sport correspondents.

Lafayette 148 New York has been selected to provide wardrobe services for certain commentators for NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by Anne Grotefeld , Vice President, Game Services NBC Olympics, and Deirdre Quinn , Co-Founder and CEO/President of Lafayette 148 New York. 

NBC Olympics’ team of stylists will be dressing broadcasters Rebecca Lowe , Julie Donaldson , Mary Carillo , Meredith Vieira , Sarah Hughes , and Nancy Kerrigan in designs from Lafayette 148 New York’s Fall/Winter Collection. 

Quinn said: “ It’s an honor to be represented in collaboration with NBC Olympics’ production of the 2014 Olympic Winter Games in Sochi. While many women are already familiar with the high level of quality and luxury of our designs, we are thrilled to be gaining brand exposure on such a prominent U.S. stage.” 

Grotefeld said: “We are pleased to be working with Lafayette 148 New York in outfitting certain of our female broadcasters during our coverage of the 2014 Sochi Olympic Games. We have a distinct and accomplished group of female commentators, and feel the distinguished, modern, sophisticated style that Lafayette 148 New York is known for is a perfect fit.” 

To create excitement and consumer engagement, Lafayette 148 New York will be active on all their social media platforms throughout the 2014 Sochi Winter Games, including Facebook , Instagram , Pinterest , and Twitter (@lafayette148ny).

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