Wearing American History on your Chest...and you don't know it.

By Laura Medina

http://www.youtube.com/v/cH_fqfOHmgI?autoplay=1

With the frenzy for the impending school season heating up during the hottest weeks of the year, Target's textile designers want to make the kids cool...with integrity.

The company's textile and graphic designers trek to The Hamilton Wood Type and Printing Museum in Two Rivers, Wisconsin.

Culling through vintage and antique turn-of-century and early twentieth wood blocks and typography and font prints, the designers found inspiration in America's heritage.

In a collaboration with the museum, Target used Hamilton Wood Type and Printing's one hundred hand-craved and pressed blocks as the basis then played with scale, layering and color
on t-shirts, hoodies, leggings, sweatshirts, sweatpants and totes for men, women and children.

In digging out these significant relics out of the trays, Target is making them even more accessible by offering a drawing on it's Target Style Facebook page, where fans can win a one-of-a-kind Hamilton Wood Type and Printing Museum collection tee by sharing a location they think is unique and special.

By doing so, loyal Target fans unintentionally are building a map of historical American sites that build and define American heritage and style.

If you are too busy shopping for school supplies, you can download the $2 coupons for select graphic tees from the brand's "Cool Never Fades" campaign based on the Hamilton Wood Type Museum's archives.

Your kids are going to wear American History without knowing it.