Debuting on the day before Mother's Day, Joico Hair Care launch the most innovative hair products on the market for today's real and really, really busy moms who are literally pressed for time.
Can't deal with the kids tugging on you while trying to fix your hair, iron in one hand and styling/conditioner in the other so you can look presentable and polished first thing in the morning then go-go nonstop?
This is why Joico brought out two 2-in-1 infusing hair care tools, an hair iron that either curls or straightens the strands while conditioning them; and a blow dryer that conditions while the heat dries your hair.
Called infusion technology, both tools have wells or reservoirs that hold concentrated conditioning lotion or serum that, when turned on, the heat from the tool either infuses and seals the conditioner directly into the hair shaft like the K-PAK ReconstrRx VaporIron; or it infuses the hair strands by blowing heated air onto the strands like the K-PAK Quadraion Pro-Dryer.
They do more than a simple tint. This hair dye depot takes the complications and rigid formulas out of your bathroom and towels into their chic salon where a person can get $350 quality dye and touch-ups for a mere $47 touch-up to $55 highlights.
From the high tech to the low tech, Summer 2011 Haircare aims at improve the durability and health of your hair while making hair care quicker and faster to fit today's moms-and women.