By Laura Medina
Smashbox Cosmetics is the West Coast-Hollywood answer to NY’s MAC Cosmetics. Not surprisingly, since Smashbox Cosmetics founders are descendants of the original Hollywood studio makeup, Max Factor.
Their tradition and the family business have always been on the cusp of fashion and trend, having a finger on the pulse. They’re always moving with the times.
Smashbox is wise enough to invite their fan community to participate in a new foundation for a shade testing. A professional photoshoot testing the new foundation on a wide-ranging, universal rainbow of complexions, their fans.
A mutual appreciation while having a direct interaction between brand and loyal customers.
Universally inclusive, hugs.
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