This Second Time, It's NY Fashion Week in LA, alice + olivia x FriendsWithYou Launch Party

By Laura Medina

Stacey Bendet and FriendsWithYou’s Samuel Borkson and Arturo Sandoval III celebrated the debut of a limited-edition collaboration collection with an immersive event in LA, Paris Jackson and Caitlyn Jenner.

To mark the launch of the collection creatives from across the film, art, and fashion communities joined together in LA where guests danced to the tunes of DJ and sister duo SIMIHAZE, as well Ana Calderone while they enjoyed custom cloud cocktails by Beefeater Gin.

The immersive event featured a custom bounce house created by FriendsWithYou, the positivethinking art duo who has worked closely with Pharrell, exhibited at Art Basel, N.Y.C.’s High Line, Design Exchange, and Albright-Knox, and are even creating an animated children’s show for Netflix—all with the philosophy of spreading the message of “magic, love, and friendship.” 

Caroline D'Amore, founder of Pizza Girl, the daughter of legendary Pizza restaurateur Joe D'Amore, served up custom Heart shaped pizza to guests.

alice + olivia also launched its Kindness campaign with a black T-shirt with bold white messaging that says “Kindness Is For Everyone” in partnership with Ditch The Label. Ditch The Label is dedicated to promoting equality and provides support to young people who have been negatively affected by bullying and prejudice. Their award-winning work spans across the UK, USA and Mexico; empowering people aged 12–25 to overcome bullying. A portion of the proceeds will go to Ditch The Label. 

alice + olivia by Stacey Bendet announces a new collaboration with FriendsWithYou, an LA-based creative duo specializing in immersive installations. The collaboration launches as

part of alice + olivia’s Art Collective, a series of creative partnerships with renowned artists that began in 2013. The FriendsWithYou collaboration debuted in Los Angeles during an alice + olivia event that gathers the LA art scene in Hollywood, combining art, fashion, and fun. 

 alice + olivia’s Stacey Bendet was drawn to FriendsWithYou artists Samuel Borkson and Arturo Sandoval’s joyous post-pop imagery and colorful style, and saw how their magical worlds would translate into whimsical, wearable art. The collection itself puts optimism at the forefront, with FriendsWithYou’s signature smiling cloud graphic drifting across knitwear, skirts, accessories and shoes. In the mix are alice + olivia’s saturated rainbows, with West Coast inspired silhouettes. 

During the Art Collective event, alice + olivia will also launch its Kindness campaign T-shirt in partnership with Ditch the Label, the anti-bullying charity dedicated to promoting equality and providing support to young people who have been negatively affected by bullying and prejudice. alice + olivia created a black t-shirt with bold, white messaging: Kindness Is For Everyone. The shirt will be available in alice + olivia stores and online; a portion of the proceeds will go to Ditch the Label.