Wednesday, July 31, 2019

Thanks to Shiseido's WASO x Chef Sophia Roe, You Can Wear & Infuse Your Skin with Juice & Tonics, Instead of Drinking Them.

By Laura Medina

Shiseido partnered with women’s fashion & beauty magazine, Cosmopolitan, for The WASO Food Truck Tour. The truck parked at Sephora locations in Glendale's Americana at Brand then Old Town Pasadena, to celebrate the recent product launch of WASO, Shiseido’s skincare line inspired by the holistic and natural Japanese food tradition of Washoku.


With Cosmopolitan Magazine, clean vegan chef, Sophia Roe helped developed Shiseido's WASO line, using organic ingredients, fruits, and vegetables she always uses in her dishes.

Knowing the age-old cosmeceutical properties of fruits and vegetables, Sophia used her knowledge in incorporating cosmeceutical from juices and tonics to externally purify and fortify the skin, externally, as well as internally.

At the WASO Juice Truck tour stops, passer-bys were grated by jars of Sophia's carrot, orange, and ginger juices, that are also the very same ingredients in WASO's skincare products.


In this Glazed Carrot recipe video, the carrots are used in...
Clear Mega-Hydrating Cream
and 
Color-Smart Day Moisturizer

Then, she uses loquats that is also in...
Color-Smart Day Moisturizer Oil-Free
and 
Quick Matte Moisturizer Oil-Free
The same honey she uses in the glaze, is the same honey used in...
Very moisturizing yet not pore-clogging Quick Gentle Cleanser...

The Shiso she crushes as herb, is in as a detoxifying ingredient in...
Purifying Peel Off Mask

For bedtime, Sophia does a classic three-steps system.  First, she cleanses while moisturizes with oil-free honey-based Quick Gentle Cleanser.  The second step is the carrot-based Clear Mega-Hydrating Cream then finishes the third and final step with ...
Yuzu-based Beauty Sleeping Mask.

Cosmeceutical at its best, Superfoods for super skin.










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