By Laura Medina
Even though this recent Diesel Black Gold Spring/Summer 2013 women’s collection is the last collection designed by Sophia Kokosalaki, it didn't prevent supermodels and celebrities from showing for Renzo Rosso's Diesel Black Gold Spring-Summer 2013 Runway Presentation at Pier 57, West 15th Street and West Side Highway on
Tuesday, September 11th 2012 on 1:00 pm. New York's hottest had a taste for Diesel's Italian streetwear: Adrien Brody, Angela Simmons, and Petra Nemcova.
Urban skate parks, 90’s fashion imagery and the eclectic style sensibility of creative city dwellers inspired Sophia Kokosalaki to design a collection that merges the adrenalin-driven world of skateboarding with the poise and sophistication of the contemporary art scene.
Bringing this theme to life, guests of the show enjoyed a surprise opening which included four male model skateboarders dressed in Diesel Black Gold who performed tricks on a custom built, smoke-hazed half pipe set. Female models appeared through built-in walkways below the ramps.
For this current arriving Fall/Winter 2012, which everybody is in the mood for...and hungry to buy, Steven Meisel clicked the likes of Karen Elson, Coco Rocha, and Ethan James to engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.
In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.
Putting it all these clips together, Meisel created a collage of a campaign, "The Screen Test." In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.
It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in Autumn Winter 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.
Diesel's current Fall/Winter 2012 Collection, "Fit your Attitude," used 5 distinctive muses with their own take on life to establish a style, fit, and cut based on each muse's vibe and attitude.
Five iconic girls. Five different denim styles to represent five attitudes converging in one city, New York where the locales and the neighborhood are the catwalks that these girls used and live in everyday. These women, the hottest supermodels right now,
express their individual personalities and iconic styles through Diesel’s new range of denim.
Meet the 5 muses and the jeans they influenced and get to know their "real selves" a.k.a. their attitudes...
Coco Rocha embraces strength and playfulness in the brave and real, the skinny "Getlegg."
WHAT IS BRAVENESS FOR U?
Braveness for me is running into my basement with no socks on. There are HUGE spiders down there!! On a more serious note I think it is also very brave to tell someone you love them, and mean it.
THE BRAVEST THING U DID IN YOUR LIFE?
A few years back Anna Wintour asked me to speak before a large group of designers about the pressures on models, and specifically models weight issues which has long been a taboo subject. That took more than a little bravery.
The next brave thing I'm planning to do is star in a TV show called The Face. I'll be a model mentor alongside Naomi Campbell. Being on TV is largely an unknown realm for me, so I feel it takes a good amount of bravery on my part! THE BRAVEST LOOK EVER?
For me whenever I really get serious about something I pull my hair back into a tight pony tail. If you see me with that you know I mean business. YOUR BRAVE SOUNDTRACK/SONG
I've always thought Bjorks "New World" from the Selmasong album epitomized bravery. Something about it is so courageous.
WHAT IS TO BE FREE FOR U?
No consequences
HOW DO U DRESS TO SHOW YOUR DARING ATTITUDE?
Inappropriately THE PERFECT MAN FOR A GROUPIE
Any guy with bravado A PLACE TO BE FREE
A field full of flowers and Manhattan TOP OF A MOUNTAIN, OPENED ARMS AND U DREAM OF…
Falling
Poppy Delevigne exudes confidence and feminine in the bootcut Bootzee.
WHAT DOES IT MEAN FOR U TO BE A SELF -CONFIDENT WOMAN?
Self confidence is about being true to yourself and feeling happy in your own skin. It was something I really struggled with in my teens, but now I'm in my twenties, I'm beginning to see the light. THE ITEMS THAT MAKES U FEEL CONFIDENT.
Chanel red lipstick, my boyfriend, DIESEL jeans and loud music. PART OF YOUR BODY U FEEL CONFIDENT ABOUT.
My legs, they enable me to dance like a mad thing and carry me across the world. And my freckles, because they make me feel unique. THAT TIME U FELT SO SELF-CONFIDENT.
Making the DIESEL film. I loved playing through the streets of New York, in jeans I never wanted to take off. A SUGGESTION FOR GIRLS TO FEEL CONFIDENT ABOUT THEMSELVES.
Be yourself and laugh a lot. Nothing is better than being you.
Kasia Smutniak interprets the chic and sexy woman by wearing the high waist Highkee.
Tali Lennox shows spontaniety and independence boasting the Faithlegg style.
WHAT DOES IT MEAN TODAY TO BE AN INDIPENDENT WOMAN?
To follow your head, your heart, and depend on only yourself to make your decisions and not give a damn about how others may judge you.
ONLY 2 ITEMS TO GET DRESSED AND FEEL SPONTANEOUS, WHICH ONES?
A vintage hat, and a nice pair of knickers.
WHEN DID U REALLY FEEL INDIPENDENT FOR THE FIRST TIME?
When I was a baby I would follow my sister everywhere and do anything she told me, until I hit 4, went to nursery, realised I was own person, and started defiantly saying to my sister all the time "I am myself Lola!". THE SONG THAT MAKES U LET GO
Reptilia by The Strokes SAY SOMETHING SPONTANEOUSLY…
Get to know the 5 muses living their lives at http://www.youtube.com/watch?v=y3RQybKHsj4&feature=youtu.be and http://www.youtube.com/watch?v=M40qNc7aN6M&feature=youtu.be
See, Diesel's Fall/Winter 2012 Denim Collection has a jean for every personality.
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