By Laura Medina
Skincare and skin health is no longer a woman's domain anymore.
With frayed nerves and a face and skin to match, men are turning to basic skincare to ease physical pain and to boost self-esteem.
In this youth-oriented market, men are learning they need an edge in order to stay revelant in this competitive market. Refreshing and renewing an experienced appearance with a matching experienced mind is reassurance and insurance against those cute but inexperienced whipper-snippers.
Besides, at this stage in life, a man deserves to be treated like a king.
Now, shows him who's king by royally treating him to this skin maintaining and enchancing products, packed with high skincare technology to keep him vital for a long time.
Since men's skin are thicker and oiler and rougher, these skincare products pack twice the amount of peptides, acids, and antioxidants than women's skincare. Women with sensitive skin can't handle the concentrated amounts but women with oily skin and breakouts or women with skin so dry that their skincells are mistaken for scales, should give guys' products a try. For half the amount and half the price, a woman gets double the amount and twice the concentration from guys' super-charged stuff.
As "Matte for Men" founder and husband, Lee Jacobs, said, "She'll steal it."
For this scribe, it is more like couple-sharing and couple-economizing.
Now, here are some stuff that the wife or girlfriend can "share" from her man.
Murad Man specifically targets needs or problems unique for men: ingrown hairs, irritation from shaving and dry, chaffed skin can build up. Shaving is the age-old way for men to exfoliate dead skin cells and opening up pores. For those who don’t shave, excess oil and dirt can often build up near the beard line.
Since men's skincare is all about problem-solving, the emphasis is on quick, efficient, effective results that aims to the source. The stuff or the stuffs have to useable in daily routine and habits. In other words, great mommy-on-the go products, direct and to the point...stuff you and your husband or dad "borrow" from each other.
Murad's 3-Piece Men Regimen tackles the basic men's problems: Cleansing Shave, an effective skin cleanser that doubles as a soothing base for daily shaving. Also included is Razor Burn Rescue®, which is an essential skin care product for any man who shaves regularly. Razor Burn Rescue effectively reduces ingrown hairs, bumps and irritation from shaving to help skin look its best. Finally, sun protection and hydration are combined into one men’s skin care product with Face Defense® SPF 15, a daily moisturizer for men with sunscreen that provides lightweight, healthy hydration.
Here's another product that the whole family can share with dad, Jack Black's yummy, flavored Lip Balms. Not too coy, not too sweet but gourmand flavors of: Mango & Mandarin, Black Tea & Blackberry, Grapefruit & Ginger, Lemon & Chamomile, Mint & Shea Butter, and Vanilla & Lavender, these lip balms offer everything for everyone in the family for $7.50 a pop.
For the dad on the go, Jack Black gives him a choice of travel kits to keep him fresh. What's really great, each complete kit is under $60. Dad will love that!....
Jack Black: NEW Dry Erase Ultra Calming Face Cream
A powerful, non-greasy moisturizer, the Dry Erase Ultra-Calming Face Cream fights fine lines, flakiness and tightness, leaving skin deeply hydrated, visibly firmer and radiant. The unique formula mimics the structure of skin lipids, trapping in moisture and aiding in the repair and replenishment of the skin’s natural protective barrier. Fortified with skin comforters from nature and science, it calms irritated skin and helps reduce redness.
Price: $38.00 (2.5 oz)
Availability: Nordstrom, Bloomingdales, Saks Fifth Avenue or at http://www.getjackblack.com/
The Classic Dad: First Class Five
The ultimate mini travel companion. Five skin care essentials keep any man well-groomed on-the-go. Containing bestsellers, Beard Lube Conditioning Shave for the ultimate close shave, Double-Duty Face Moisturizer SPF 20 to keep skin smooth and protected, Eye Balm Age Minimizing Gel to revive the travel-tired eye area, Intense Therapy Lip Balm Natural Mint & Shea Butter to soften lips and freshen breath, and All-Over Wash to cleanse hair, face and body. This compact set offers generous travel sizes to keep you looking good on the fly.
Price: $49.00
Availability: Nordstrom, Bloomingdales, Saks Fifth Avenue or at http://www.getjackblack.com/
The On-The-Go Dad: Jet Set Traveler
Perfect for the travelin’ man, Jack Black has the answer for travel-proof skin care. This four piece set houses the brands most popular skin care products in a signature mesh bag. The carry-on friendly sized set meets every man’s face, body and shave needs, all in airline-approved 1.5oz sizes. Contains; Pure Clean Daily Facial Cleanser, Face Buff Energizing Scrub, Supreme Cream Triple Cushion Shave Lather and the Double-Duty Face Moisturizer SPF 20.
Price: $25.00
The Polished Dad: Core Collection
The new Core Collection delivers immediate and noticeable results. Perfect take on vacation, use at home, or even leave in the gym locker room, this essential kit keeps guy’s looking and feeling great. The set includes three must-have shaving necessities; Pure Face Daily Cleanser, Beard Lube and Double-Duty Face Moisturizer SPF 20 that lead to one simple solution - clean, healthy skin in five minutes or less.
Price: $52.00
Availability: Nordstrom, Bloomingdales, Saks Fifth Avenue or at http://www.getjackblack.com/
Matte for Men has a romantic notion...and inspiration behind it.
While getting married in Santa Barbara, California, under the hot and burning sun then getting continued to be burnt underneath the Arizona sun where he is based, Lee Jacobs finally wants to resolve this burning problem for bald men, such as himself, with fair, sensitive skin.
He quench the burning problem, using his years of experience in working with consumer products, Lee started off with this oil-soaking, refreshing Complete Face and Head Care Lotion SPF 25 Sunscreen. This sunscreen reduces the "oil slick," hence, "Matte for Men" which his wife and her girlfriends later stole from him and his pals.
Learning that his and his friends' significant others have been "borrowing" from him, Lee Jacobs started another market category, "She'll Steal It," Matte for Men products that are so effective that both couple and family can share and share alike, like his peptide-rich Fixx Advanced Repair Moisturizer. The Tetrapeptide Complex targets at improving skin cell activity and rejuvenation...also helps to boost the production of collagen in the skin. EPS, derived from the ecosystem of French Polynesia, this key ingredient stimulates skin hydration and helps limit moisture loss. Panthenol improves hydration and reduces inflammation of the skin. Vitamin E, a powerful antioxidant that neutralizes damaging free radicals.
Another stuff you can "steal" is Menaji's 911 Eye Gel and CAMO Magnum Concealer. This cost-effective couple...for couples...is the 911 Eye Gel to reduce puffiness and the CAMO Magnum Concealer to cover up the long hours at work.
Yes, what appears to be luxurious and indulgent at first, is actually, matter to the heart, cost-effective skincare that both couple...and the kids can use to soothe everyone's nerves.
Happy Dad's Day!
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