By Laura Medina
Jill of All Trades, Sue Devitt's iO Beauty Booster.
This frantic fashion and beauty scribe needed a pick-me-up running around doing the Awards Season and LA Fashion Week circuit, circling the great, big city of Los Angeles from three to four different points all over. A wonder potion is in need. Hauling a heavy bag of makeup and protein bars is no longer an option.
A beauty industry insider felt the same way. After doing rounds of applying and fixing makeup on the world's most beautiful supermodels and Hollywood's most glamorous actresses, Sue Devitt and her A-List clients reached the same conclusion;..they're road-weary, jet-lagged and need a Swiss Army Knife of a nutritional supplement that can bump up their vitamin-intake easily while adding radiance on top and save space in their carry-on.
Teaming up with Tanya Zuckerbrot, Miss Universe Pageant nutritionist/dietitian and 'The F-Factor Diet" author, her and Sue Devitt came up with this innovative, nifty little serum that doubles as a digestible liquid antioxidant/vitamin supplement and a topical serum all in one, saving you room in your tote bag...so you can make room for other stuff.
Sue knew that true physical beauty comes from a healthy body. Healthy skin, which is the perfect canvas for makeup artists, is reflection of a healthy body. They decided to call their new skincare line, iO Beauty, short for "Inside Out" Beauty. For that space-saver that one can sip in and slip on, Sue and Tanya came up a digestible and applicable vitamin-enriched serum, the iO Beauty Booster.
Curious, this scribe tried out this beauty elixir while racing from one show to one event to one cocktail party to another.
This quadruple bang for your buck packs a wallop in its one ounce bottle.
iO Beauty Booster's intended uses are pretty obvious. For the outside, on the skin, it helps maximize your everyday facial cream or lotion by adding antioxidants by mixing this multi-use serum into your cream and lotion. Just add two drops of the antioxidant serum to lessen free radicals, age spots and wrinkles. Making your routine facial cream or lotion more antioxidant-strong drives more mileage out of them and your wallet. No more seperate antioxidant creams and lotions clogging up the bathroom drawer.
Since Tanya, the dietian half of the duo, knows that true beauty comes from within. She developed this serum to be a sugar-free and sticky residue-free liquid vitamin supplement that you can drip two drops under your tongue. This is the "Inside" aspect.
This beauty scribe discovered other benefits of this non-sticky but delicious Acai, Goji Berry, Mangosteen and Wild Australian Blackberries vitamin serum.
It makes for an impromptu brain booster after suffering from a hangover by simply adding a few drops to a glass of mineral water. In a nick of time, a few squirts of iO Beauty Booster bumps up the vitamin quota in your cocktail. Pills begone.
When pushed for time, iO Beauty Booster's deep and rich berry hue makes for a great plum lip and cheek tint. The sticky-free texture makes it easy to blend and the direct topical application on the skin makes for easier vitamin absorption into the skin, adding extra vitamin-enriched radiance.
Two more "Inside-Out" usages, a vitamin supplement for your drink and a seductive purple tint for your lips and cheeks.
Ms. Devitt's and Ms. Zuckerbrot's unwittingly came up with a Jill of All Trades exilir, a beauty booster-vitamin-hangover supplement-makeup in one.
A busy woman's idea of a Swiss Army Knife...all in one little bottle.