To celebrate Keds' sponsorship of the Whitney's Live presented by Keds Concert Series starting with Christian Marclay: Festival, Keds is launching two limited edition projects: KedsWhitney Collection with conceptual artist Jenny Holzer, and painters Laura Owens and Sarah Crowner -- all artists who have exhibited their work during the famed Whitney Biennial and an interactive design window at Bloomingdale's to customize your sneakers.
“We are delighted to be collaborating with Keds this summer,” said Adam D. Weinberg, the Whitney Museum’s Alice Pratt Brown Director. “Keds’ commitment to today’s brightest contemporary artists and musicians is extraordinary, and we are extremely pleased that Keds has taken such a prominent role in supporting innovative projects like Christian Marclay: Festival.”
The KedsWhitney Collection by Jenny Holzer, who uses words in a range of media such as LED signs, stone benches, and T-shirts, will launch exclusively at select Bloomingdale’s stores nationwide, as well as on bloomingdales.com and keds.com starting in July 2010 along with the Keds Premium Line.
All Keds’ profits from Jenny Holzer’s line will benefit the Whitney Museum of American Art.
The collections by Laura Owens and Sarah Crowner will follow in September. A portion of the Keds profits from the sales of these shoes will benefit the Whitney Museum of American Art.
"It's great that Keds and the Whitney are friends,” states Jenny Holzer. “I have a renewed respect for shoe designers."
Jenny Holzer’s limited-edition styles will feature a phrase from one of her signature text series, Survival: PROTECT ME FROM WHAT I WANT applied to the Champion®, expected to retail in the range of $70 - $75 per pair.
“We are honored to be partnering with the Whitney Museum of American Art on their summer season, as well as launching the exciting KedsWhitney Collection,” said Kristin Kohler Burrows, President of Keds. “Working with an institution such as the Whitney and artists like Jenny Holzer, Laura Owens and Sarah Crowner is the personification of our new brand proposition and the wide range of creative possibilities Keds offers.”