By Laura Medina
Last night was Smashbox Studio’s 35th anniversary, which led to Smashbox Cosmetics six years later.
What started as a simple chic, a upscale professional photography studio for glossy magazines, remember those, led to a need for high-quality makeup to stand up under strobe lights and long hours, morphed into the LA version of MAC, that became the brand we all know.
The studio’s 35 years formed the makeup brands.
During those years, it was a breeding ground for other influential photographers. Some who started their publications and magazines, such as treats.
Hairstylists and of course, celebrity makeup artists got their feet there.
Last night’s bash was Hollywood outside of the awards season.
The lucky 200, out of thousand guests, friends, and family, got Smashbox Studio’s 35th Anniversary thank you makeup gift kit of their latest plumping lip gloss, their latest liquid lipstick and legendary primer.
Smashbox was and still is the standard bearer of LA cosmetics.
The studio and the cosmetics born there are legends, others try to copy but can’t.
No comments:
Post a Comment